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When you launch an advertising campaign on Google or social media platforms, what do you expect to happen after a customer clicks on the ad?
If they land on a random page, it doesn't give them what they want. They'll likely close the page within 5 seconds!
But if they're greeted by a carefully designed "landing page" that delivers the message directly and presents the offer they saw in the ad... this increases the chance that they'll convert from visitor to customer.
The landing page is the primary key to the success of any online campaign.
1. What is a landing page?
A landing page is a page separate from regular store pages. It's designed for a single, specific purpose, such as:
• Registering for an offer
• Purchasing a specific product
• Downloading a free guide
• Subscribing to a newsletter
This means there's no distraction or numerous links; everything serves the campaign's purpose.
2. Why are landing pages essential for your advertising campaigns?
- Complete focus on the ad's objective
The visitor doesn't get lost or confused among the products; they only see the offer or product you're promoting.
- Higher Conversion Rate
The more focused and easy-to-understand the page is, the greater the likelihood that the customer will complete the desired action.
- A tidy and fast user experience
The page is lightweight, mobile-friendly, and loads quickly—a key consideration in today's Saudi market.
- Ease of Measurement and Analysis
You can track the number of visitors, clicks, and purchases from the same page, and determine whether your campaign is successful or needs tweaking.
3. What's the difference between it and a store's homepage?
The homepage has everything: products, sections, categories, offers, and a blog...
While the landing page is very precisely targeted to the campaign's goal, meaning:
• Less distraction
• Fewer links
• Focus on a single message
For example: If you launch an ad for a "water carton offer," don't send the customer to the homepage!
Send them to a dedicated page with a picture of the water carton, the price, an order button... and that's it.
4. Elements that must be present on a landing page:
- A clear and direct headline
- An image or video explaining the offer
- Brief bullet points that illustrate the benefit
- A clear order or registration button
- Testimonials or reviews (optional)
- A mobile-responsive design
5. Examples of landing page uses in e-commerce stores:
• Seasonal Offer: A page showcasing National Day discounts
• New Product: A page that introduces the product and makes it exclusive to the campaign
• Discount Coupon: A page where you register your email address to receive the coupon
• Wholesale Order: A special page for distributors with a quick contact form
6. How can "Sahl" help you design a successful landing page?
The "Sahl" team designs a professional landing page tailored to your campaign, whether you're marketing on Instagram, Google, or Snapchat.
We consider:
• The store's visual identity
• The marketing message
• Mobile compatibility
• Linking to visitor data and analytics
We follow up with you on the page's results and suggest improvements to increase conversions.
A landing page isn't just a "temporary" page; it's a smart marketing tool that determines the success or failure of your advertising campaign.
If you really want to increase your sales and improve your campaign results, be smart and start with a well-crafted landing page.
And if you don't know where to start? The "Sahl" team is ready to build you a page that communicates your message and converts your visitors into loyal customers.
You can create your store easily
