Does your store need a page for out of stock products

Sahl Monday,16 Jun 2025

Many e-commerce store owners feel that "out of stock" products have no place on their website, so they immediately delete them or hide them from visitors. But the reality is? Deleting them directly can cost you significant sales opportunities and negatively impact the customer experience.
In this blog, we explain why having a page or even a dedicated section for out of stock products is important, and how you can leverage it to improve trust, increase engagement, and increase sales opportunities in your online store.
1. Do customers really care about out of stock products?
Of course! For many customers, when they visit a product and find it out of stock, this means two things:
• The product is in high demand (it's desirable)
• The store is honest and transparent (it doesn't hide information or suddenly delete products).
Some people even "save" a product so they can return to it later if it's available, especially if it's rare or on sale.
2. Why do you need a dedicated page for out of stock products?
Having this page has many benefits:
• It maintains the product's ranking in search engines
• It gives the customer the option to activate a notification when it's available
• It builds trust because you're not hiding the truth
• It helps you know which products are in high demand
• You can use it to gather data from interested parties
For example: If you have a product that's out of stock, and you enable the "Notify me if it's available" option, this in itself is a free marketing tool...an interested customer ready to sell to as soon as the stock is back.
3. Do expired products appear differently?
Ideally, yes. Be clear:
• Include a written alert like "Product currently unavailable"
• Hide the "Add to Cart" button or leave it disabled
• Add a "Notify me when available" option
• You can add "Similar products" as suggestions
All of this makes the visitor feel that the store is professional and interested in trying them, even if the product isn't available now.
4. Do out-of-stock products hurt SEO?
If you handle them correctly? Not at all.
On the contrary, having the page and maintaining its old links benefits you in search engines.
But if you delete a product entirely, you lose visits that would have been coming to it, and you'll have to start over if you return it later.
Tip: Be smart and keep the page up-to-date, with a clear warning and suggested alternatives.
5. How do you add a page for out-of-stock products?
If you're using a ready-made platform like Shopify or WooCommerce, there are many plugins to help you, or you can organize them manually by:
• Creating a special category for out-of-stock products
• Displaying products with the same design, with a warning when they're out of stock
• Linking these products to "Notify When Available" forms
• Displaying similar products at the bottom of the page
If your store was designed from scratch with a company like Sahl, we can provide you with this feature in a professional and integrated manner, complete with reports and notifications for interested parties.
6. A story from the Saudi market:
A Saudi store selling beauty products faced the problem of many of their products running out quickly.
Instead of deleting them, they created a "Coming Soon" page, where they displayed all their out-of-stock products.
With each product, there was a "Notify Me If Available" button.
Two weeks later, the stock was back in… and within 48 hours, they sold 60% of the products directly from those who registered their interest!
Out-of-stock products don't mean the end of the story… On the contrary, they could be the beginning of a new chapter for future sales.
Having a dedicated page or section for your products conveys professionalism, confidence, and a smart marketing opportunity.
If you want to build your online store professionally and optimize every detail for sales, we at Sahl can provide you with a smart design, a well-organized interface, and advanced features like an out-of-stock products page.
Don't let out-of-stock products slip away… Let them serve you even when they're no longer available.