Free support 24/7
Free support 24/7
When we hear the word "online store," the first thing that comes to mind is images: product images, offer images, category images...
But have you ever considered that your store could function without images?
Is it possible that text alone is enough to deliver a compelling experience to a visitor and persuade them to buy?
This question may seem strange, but let's think about it a little, especially with the development of textual content and simple design techniques.
1. What do we mean by "an image-free store"?
It doesn't mean that the website is completely empty, but rather that it relies primarily on detailed textual descriptions of products rather than relying heavily on images.
This means there are no images of the product in every angle, no professional photography... rather, there is comprehensive, clear, and convincing writing.
Some stores even write product descriptions in a narrative style, making the reader imagine the product as if they were actually seeing it!
2. When is this approach logical or effective?
• If you sell services rather than products (such as consulting, design, or education).
• If the products are digital (ebooks, courses, software) and don't require actual images.
• If your audience focuses on functionality and specifications more than appearance.
• If you have products with well-known specifications (such as spare parts, stationery, or books).
• If you have slow internet or want your website to load quickly.
Some stores in the Kingdom have used this approach temporarily during supply outages or delayed delivery of product images.
3. What are the benefits of reducing or deleting images?
- Faster loading speed
- Reduced data consumption
- Focusing the user on the information
- Reducing visual distractions
- Improving the experience on weak devices
- Easier content management and updates
This means you can create a smart user experience, especially if you know your audience well and write in a language that is familiar to them.
4. But... What are the drawbacks?
Of course, there are challenges, including:
- Difficulty convincing the customer without an image
- Poor visual appeal
- The customer may feel the store is "deficient"
- You can't showcase the fine details of some products (such as fashion or electronics)
This means you need to strike a balance and find what best suits your product and audience.
5. How do you make your text design effective?
- Use attractive titles
- Rely on a detailed description that covers every aspect of the product
- Include customer reviews to build trust
- Activate frequently asked questions (FAQs) for products
- Use clear fonts and a simple, eye-catching design
- Add small icons or symbols (instead of images)
In other words, replace images with powerful text and smart organization.
6. Real-world experience from the market
At an educational store in Saudi Arabia, they decided to launch a trial version without any images for any product.
Each course had only a text description, containing all the details the customer needed.
The result? Mobile orders increased by 18% because the website became lightweight and easy to navigate.
However, after a while, they added simple images to the sections, while maintaining the text style on the product pages.
7. How can "Sahl" help you implement this approach?
Our team at Sahl can design a store for you with a professional text style, or a hybrid that combines text and images, depending on your needs.
We provide you with a clear interface, excellent browsing speed, and easy content management.
If you have ready-made content, we can transform it into a unique experience. If not, we can help you write a compelling description that will entice visitors to buy without needing an image.
Not every store needs images to succeed.
Some products and categories can generate strong sales with a smart, thoughtful text experience.
The most important thing is to know your audience and build your store around their needs, not the other way around.
And try it... you might discover that text sells more than images in some cases!
And if you want to start using this approach?
Contact the Sahl team and build your store your way.
You can create your store easily
