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In the frenetic competition of the e-commerce world, every smart merchant is looking for a way to reach their customers directly and quickly. One of the most powerful methods that has recently begun to attract attention is web push notifications. This simple feature, which appears to visitors even if they're not on your site, allows you to deliver an offer, a reminder, or even a new product alert with the click of a button. The question is: How do you use them correctly and increase your sales?
1. What are browser push notifications?
They are small messages that appear directly on the browser or mobile screen (even if the customer isn't on your site), often located in the corner. You can send them offers, alerts, updates, or even remind the customer that they left something in their cart.
They work with browsers such as Chrome, Firefox, Safari, and others.
2. Browser push notifications vs. email? What's the difference?
• Speed: Notifications appear instantly, without the customer having to open their email.
• Clarity: They don't end up in spam or get lost in the inbox.
• Clicks and engagement: Numerous studies have proven that people engage with notifications much more than emails.
In short, you can quickly grab attention and increase your chances of making a sale instantly.
3. When should you send browser notifications? Smart examples:
• Abandoned cart reminder: "Forgot something? Your product is still waiting for you!"
• Exclusive offers: "Today only! 20% off all products!"
• Back-to-stock product: "The product you love is back in stock!"
• Seasonal sales alert: "Start shopping now – deals are running!"
• Post-purchase feedback request: "How was your experience? We want to hear from you!"
These short messages create a sense of interest and encourage customers to return to your store.
4. How do you start using browser notifications in your store?
You just need to:
• Connect your store to a notification tool like OneSignal, PushEngage, or iZooto.
• Adjust the design and text to be attractive and simple.
• Activate notifications for visitors as soon as they enter your site.
• Set a smart sending time based on customer behavior.
If your store is built on Shopify, WooCommerce, or through a company like Sahl, connecting the service is simple and quick.
5. How do you write a notification that gets the customer to click immediately?
• Short and clear: Don't philosophize too much; grab them with direct language.
• A sense of urgency: "For a limited time," "3 hours left," "Offer is about to expire."
• Clear CTA buttons: such as "Buy now," "Browse offer," "Return to cart."
The clearer and quicker the message, the greater the chances of interaction and purchase.
6. Do browser notifications annoy visitors?
If you send too many without any benefit... yes.
But if you use them wisely, and consider the timing and content, they'll love them.
Tip: Don't send more than two notifications per day, and make each one have a clear purpose.
7. What are the real benefits you can gain?
• Brings back forgotten customers to your website
• Increases conversion rates without the need for new advertising
• Builds ongoing communication with your loyal audience
• Facilitates retargeting to interested customers
This means that without spending a large marketing budget, you can achieve significant results with smart notifications.
Browser notifications aren't just a way to send alerts… They're a comprehensive, fast, affordable, and effective marketing channel.
If your online store isn't using them, you're missing out on sales opportunities every day without realizing it.
Let us help you install them professionally with our easy-to-use team, and ensure your messages are delivered correctly and at the right time.
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