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In light of the fierce competition in the world of e-commerce, many stores have begun to consider how to offer customers greater payment flexibility. One solution that has become increasingly popular is the "buy now, pay later" service.
This feature is no longer a luxury; it has become an essential part of a successful shopping experience, especially in the Kingdom of Saudi Arabia, where the culture of installment shopping and flexible payment has increased, particularly among the younger generation.
Let's understand together:
Why should you add the "pay later" feature to your store? And what are the benefits?
1. What exactly does "pay later" mean?
It's a system that allows a customer to purchase a product now and pay for it later, either in monthly installments or after a grace period (for example, after 30 days).
It's available through companies such as:
Tamara, Tabby, Spotty, Plain, and others.
The customer receives the product immediately, you receive your money from the intermediary company, and the customer pays them later. This means there's no risk to you.
2. Why do many customers prefer it?
• They don't need to pay the full amount immediately.
• They can buy more without financial pressure.
• It makes it easier for them to make a purchase decision, especially if the price is high.
• It gives them a sense of flexibility and psychological comfort.
The result? A significantly increased likelihood of purchase.
3. What's the benefit to you as a store owner?
• Direct increase in sales: Some stores saw sales increase by 30-50% after enabling Pay Later.
• Reducing basket abandonment: Many customers leave their basket when they see the total price... but with Pay Later? They continue their purchase.
• Increased average order value: Customers may buy more when they know they'll be paying in installments.
• Stronger competition: If your competitors don't have this feature, you've gained a point.
4. Are there Saudi stores that are currently benefiting from it?
Of course, many large stores in Saudi Arabia have started offering options like Tabby and Tamara because they've noticed the high demand for them, especially among the younger generation and fans of electronics, fashion, and home appliances. Even small stores have started adding it because it has become part of the basic expectations of Saudi customers.
5. How do you install Pay Later in your store?
If your store is built on platforms such as:
• Shopify
• WooCommerce
• Or even have a custom store designed by a company like Sahel, installing the service is very simple. All you need to do is:
• Open an account with a service provider (such as Tabby or Tamara)
• Link the payment gateway to your store
• Adjust payment settings from your control panel
And the best thing? Most companies provide you with a detailed control panel and real-time updates of payments.
6. Okay... Are there any downsides?
The only downside is that you rely on an external company, and there may be a small commission.
But the benefits you gain from increased sales and expanding your audience are well worth it.
7. Who benefits most from Pay Later?
• New customers who need stronger incentives to buy.
• Young people (especially those aged 20-35).
• Customers who purchase high-priced items (cellphones, electronics, furniture, watches, etc.).
• Customers who purchase seasonal events such as Ramadan, Eid, back-to-school, and Black Friday.
In an age of speed and convenience, customers prefer stores that give them greater payment freedom. If you want to gain customer loyalty and increase your sales, consider adding a pay-later option today rather than tomorrow.
With the Sahal team, we can quickly and professionally connect this service and set up all the settings without any complications.
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