Free support 24/7
Free support 24/7
At a time when user experience is determining who wins and loses customers, a simple yet powerful element stands out: Dark Mode.
You might think it's just a cosmetic option, but the truth is, it's much more than that. Today, we'll explain why you should consider adding it to your store and how it can make a difference in sales and overall customer satisfaction.
1. What exactly is Dark Mode?
It changes the store interface from light colors to dark colors, often black or dark gray, with the goal of reducing eye strain, especially in dark environments or at night.
Today, millions of people use it on mobile phones, apps, and even browsers, and it has become an essential option in the design of any modern website or app.
2. Why has Dark Mode become so important?
• Eye comfort: Customers spend long hours on their mobile phones or laptops, and night mode reduces eye strain.
• Battery conservation: Especially on OLED devices, night mode consumes less power.
• Gives a sense of modernity and sophistication: Some customers associate darker colors with sophisticated designs.
• Makes your products stand out more: Sometimes images shine and sparkle more against a dark background.
3. Does night mode really increase sales?
Night mode doesn't necessarily "sell," but studies have shown that it improves the user experience. This alone increases:
• Customers' time in the store
• Their interaction with pages
• Their sense of comfort and confidence
• Consequently, conversion rates and sales.
An online store in Saudi Arabia tested activating night mode for its customers at night and found a 12% increase in product engagement and a decrease in page exit rates.
4. When should you add night mode to your store?
• If your audience uses their mobile devices extensively
• If you receive visits at night or before bed
• If you want to offer more personalized options and a professional experience
• If your store is in the technology, electronics, or gaming industry, your audience will love this feature
5. How can you easily add night mode?
If you use platforms like Shopify or WooCommerce, there are ready-made plugins that can help you:
• "Dark Mode Toggle"
• "Night Eye"
• Or a simple CSS customization that adds night mode based on the device's time zone
If your store is private and designed by a company like Sahl, we can build a seamless night mode feature for you, with a design that matches your brand identity. 6. Important Notes Before Enabling Night Mode:
• Make it optional: Give customers the freedom to switch between light and dark mode.
• Ensure that text is clear in night mode; don't make it dim or illegible.
• Test it first on a specific customer group or at specific times.
• Don't let dark mode affect the quality of product images.
Night mode has become an essential part of user expectations, and its presence in your store gives the impression that you care about customer comfort and are keeping up with developments.
Is it necessary? In some cases, yes, and strongly so.
Is it merely a cosmetic addition? Absolutely not. It's a way to increase engagement and improve the user experience.
With the intense competition in the Saudi market today, every detail matters, and night mode is one of those details that can give you an advantage.
Want to professionally add night mode to your store? Let Sahl help you with an innovative design experience that will satisfy your visitors... whether it's day or night!
You can create your store easily
