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In Saudi Arabia, many online stores experience significant pressure during seasonal sales, such as White Friday, National Day, or even the end of the month during payroll holidays. When visitors enthusiastically enter your store and are surprised to find the site slow or stuck, they often leave and never return. This raises the important question: Is your store ready for peak times?
This blog will help you understand how to prepare your online store to receive a large number of visitors without problems and maintain an excellent user experience even during times of stress.
1. Monitor Your Store's Performance Continuously
The first step is to monitor your store's performance using tools like Google Analytics and PageSpeed Insights. These tools give you insight into recurring peak times, page loading speeds, and the problems visitors face. Try to identify weaknesses before they become apparent during peak times.
2. Choose Hosting That Can Handle the Pressure
Some stores crash during peak times because the server is weak or cannot handle the large number of visitors. Make sure your cloud hosting is flexible and can scale automatically as traffic increases. Many companies offer flexible plans that ensure your store's stability at all times.
3. Reduce the size of images and website files
Large images and heavy files slow down your store significantly during busy times. Make sure you're using compressed WebP images and enable lazy loading to ensure a smooth visitor experience, even if your site is full of products.
4. Enable cache and a fast browser
Cache is your friend during peak times. When you use a good cache system, your browser keeps ready copies of pages and displays them quickly without sending numerous requests to the server. This reduces pressure on the server and increases store speed, even during busy times.
5. Test your store under stress
Before any major season or major advertising campaign, try running a load test to see how your store performs when 1,000 or 5,000 people visit it at the same time. Tools like [Loader.io] or [BlazeMeter] can help you with this.
6. Plan for emergencies in advance
Always be prepared. Keep a backup copy of your website, and arrange for technical support or the technical team to be available during the campaign. Even if a glitch occurs, you can fix it quickly and not lose visitors' trust.
7. Monitor visitors during the campaign
During peak times, try to track the numbers in real time. How many visitors are there now? Is a page slow to load? Are customers exiting the checkout page? All this information helps you make quick decisions and minimize losses.
Your online store, like a regular store, needs to be organized and tidy before the rush arrives. If you prepare it properly, you'll achieve excellent sales and gain repeat customers. However, if you leave it unprepared, you could miss out on irreplaceable opportunities.
At "Sahl," we help you build an online store that's ready for all circumstances, even during times of high pressure. Contact us and always be prepared for success.
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