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In the world of e-commerce, every visitor to your store is a selling opportunity. Unfortunately, many shoppers enter, browse, add products to their cart, and then suddenly... disappear! Here comes an important point every store owner should be aware of: the "exit point."
The exit point is the moment when a visitor decides to leave your online store, whether without purchasing, or even before completing their data entry. Understanding this moment can differentiate between a store that sells thousands of items and one that doesn't even make ten purchases a month.
1. What exactly is the "exit point"?
It's the stage where the customer decides to stop the purchase and exit the site. It can occur on various pages, such as:
• Product page
• Cart page
• Checkout step
• Login page
• Or even during slow page loading.
Each of these points is a "hole" that a customer can fall into and exit without completing the process.
2. What are the reasons that lead a customer to reach the exit point?
• Slow page loading
• Unexpected shipping costs
• Complicated or lengthy payment steps
• Mandatory account creation required
• Unavailable payment method
• Technical issues or confusing design
• Insufficient product information
All of these reasons can cause a customer to abandon your store at any moment.
3. How can you identify the checkout point in your store?
You can use analytics tools such as:
• Google Analytics (analyzing user behavior)
• Hotjar or Microsoft Clarity (recording visitor sessions and seeing what they did before they left)
• Abandonment cart reports from your platform
Monitor pages where visitors frequently drop out, and determine the checkout time and what the customer did before they left.
4. What's the solution? How can you reduce this point?
• Speed up your store: Slow pages are the fastest way to lose a customer.
• Simplify the checkout process: Don't ask for too much information; keep it clear and easy.
• Enable the "guest" option: Don't force the customer to register.
• Clarify costs from the start: Don't surprise them with anything at checkout.
• Provide a variety of payment methods, especially those suitable for the Saudi market, such as Mada, Tamara, and Apple Pay.
• Add trust notifications, such as "100% secure" or "7-day return."
• Activate live chat: The presence of prompt support sometimes prevents a customer from leaving.
5. Implement "return" strategies
Even if a customer leaves, you can bring them back using:
• Exit Intent Popups: These pop up before they close the page, offering them a discount or attractive offer.
• Retargeting Ads: These show them products they visited while browsing.
• Abandon Cart Emails: Remind them that they forgot an item in their cart.
6. Examples from the Saudi Market
Many large stores, such as Noon, Amazon Saudi Arabia, and Salla, have begun closely monitoring checkout points and continuously tweaking their payment interface to reduce dropout rates. If you notice, the purchasing process has become a single step, with shipping and payment clearly displayed from the start.
The "checkout" can be a major reason for lost sales, but it's also a golden opportunity to improve the customer experience and increase profits. Every step your customer takes must be smooth, fast, and built with confidence.
At "Sahl," we focus on designing e-commerce stores that don't confuse customers. We help you identify and professionally fix checkout points, boosting your sales and keeping every visitor as a treasure.
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