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In the world of e-commerce, many merchants focus on the younger generation, and this is only natural because they are often the most technology-intensive. However, have you ever considered that your online store might lose a significant segment of customers simply because the design isn't suitable for the elderly
Let's be realistic. In the Kingdom of Saudi Arabia, we've become more aware of online shopping, and not just among young people. Even parents have begun to enter the world of online stores and shop for themselves. Here comes the important question: Is your store design actually comfortable for them?
1. Clear and Easy-to-Navigate Interface
Older people don't interact with technology as quickly as younger people, so your store design should be simple, clear, and clutter-free. Large buttons, clear colors, and readable fonts make the browsing experience much easier.
2. Font Size and Background
You need to consider people whose eyesight may not be 100% clear. Use large, clear fonts and backgrounds that don't cause strain. Make your content easy to read, and avoid decorative fonts or small fonts. 3. Reduce the number of steps
Don't include more than 3-4 steps to access the product or complete the order. If a visitor has to get lost in your store or click a lot to reach the destination, they may get bored and leave. Simplicity in the user experience is a real competitive advantage.
4. Clear and understandable language
Try to avoid complex technical terms or foreign words that might confuse the user. Keep the language as close as possible to simple, everyday language, especially if your target audience includes diverse age groups.
5. Provide direct and easy support
Most seniors prefer direct communication over emails or lengthy forms. Provide them with a clear chat button or visible WhatsApp number to help them request assistance easily.
6. Activate the phone ordering feature
Some seniors may browse the website but don't trust paying online or using cards. Providing an "Order via WhatsApp" or "Call us to order" option can significantly increase your sales.
7. Don't marginalize a potentially loyal customer.
Seniors are sometimes marginalized in store design, even though they may be more loyal and trust the place they're comfortable in. If you pay attention to their experience, they'll become regular customers and may even recommend your store to others.
You don't need to change everything about your design, but simple, thoughtful adjustments can open up a whole new set of customers you never expected.
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