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In the fast-paced world of e-commerce, excelling at customer experience is no longer an option, but a necessity. One tool that has truly made a difference in communication between stores and customers is WhatsApp. In the Kingdom of Saudi Arabia, a large percentage of people use WhatsApp daily, whether for work or personal communication. So, what would you think if your customer could ask you a question, order, or inquire with just the click of a button on WhatsApp? Here's how we can begin to discuss the real difference.
1. Why connect your store to WhatsApp?
Because most of your customers use it! WhatsApp is one of the most widely used applications in Saudi Arabia today. By connecting your store to WhatsApp, you open a direct and easy way to communicate, reducing the number of steps that could hinder the purchase or inquiry process.
2. Ease of communication = a better customer experience
Instead of customers searching for a way to contact you or having to fill out a form, they can click the "Contact via WhatsApp" button and contact you immediately. This makes it easier for them, gives them a sense of proximity, and makes them more comfortable interacting with you. 3. Faster Responses = More Sales
Many customers abandon a purchase if they don't receive a quick response. WhatsApp allows you to respond instantly, especially if you use WhatsApp Business and set up automatic responses. A quick response gives a professional impression and encourages the customer to complete the order.
4. Display Products Within WhatsApp
In some versions of WhatsApp Business, you can display a catalog of your products within the conversation. Customers can browse and order without leaving the app. This is an excellent feature that makes the customer experience easier and faster.
5. Direct Promotions Through WhatsApp
You can build a database of customers who have contacted you on WhatsApp and use it to send them special offers and notifications of new products directly. The open rate of messages on WhatsApp is much higher than email.
6. Increased Customer Confidence
Having a fast communication tool like WhatsApp increases customer confidence in your store. They feel like you're really there, and that someone is listening and engaging with them. This encourages repeat purchases and leads to a repeat customer.
7. Ease of installation and integration
Most e-commerce platforms (such as Salla, Zid, Shopify) provide ready-made options for linking your store to a WhatsApp button. If you're using a proprietary platform, the developer can easily add a contact button.
Linking your store to WhatsApp isn't just a smart idea; it's a strategic step that helps you get closer to your customers, increase your sales, and build a stronger relationship with them. This is especially true in the Saudi market, where customers appreciate quick and clear interaction. If you're looking for a simple and effective way to enhance the quality of your store, linking to WhatsApp is the right place to start.
And remember: a simple button that opens WhatsApp can mean the difference between a successful customer and a lost one!
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