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In the Saudi e-commerce market, customers have become smart and compare stores before completing an order. One of the most important factors many people focus on is: Is delivery free? And if it is, is it clearly visible from the moment they enter the website? Many stores offer free delivery, but they don't make it clear enough, thus missing out on attracting customers or even convincing them to buy.
Let's discuss why clearly offering free delivery is so important, especially if you own an e-commerce store in Saudi Arabia.
1. Saudi customers love the feeling of profit.
In Saudi Arabia, the idea of "paying nothing extra" is very popular with customers. When customers see a phrase like "Free shipping on all orders over 200 riyals" clearly written, they feel they are saving and benefiting. This motivates them to complete the purchase, sometimes even increasing the value of the basket to reach the goal of free shipping.
2. Clear Offer = Reduced Hesitation
Many customers reach the "cart" stage only to be surprised by shipping fees, which causes them to abandon their order. But when the free shipping offer is clearly visible from the start, it reduces the element of surprise and gives the customer a sense of confidence and comfort in purchasing.
3. It Directly Impacts the Purchase Decision
Numerous studies have proven that offering free shipping increases conversion rates in online stores. The secret? Free shipping reduces the "decision cost" in the customer's mind. Simply put, it makes the customer feel like the deal is more profitable.
4. It's a Powerful Marketing Tool
Not just a free service, free shipping can be used as a promotional offer. Imagine a clear banner at the top of the page saying, "For a limited time: Free delivery to all regions of the Kingdom!" How many people do you expect to complete the order with satisfaction? This offer alone is enough incentive to purchase.
5. It Builds a Professional Impression of Your Store
A clear and well-organized offer for free shipping gives the impression that the store is organized and cares about the customer. When the customer sees clear terms and conditions (for example, above a certain amount, within specific days, or in specific cities), they know you're a reliable store offering a convenient experience.
6. It Reduces Inquiries and Support
If free shipping isn't clear, you'll find many customers asking for details via WhatsApp, email, or chat. This consumes time and effort from the support team. However, if the offer is clearly visible from the first page and written in a clear, understandable way, questions will be reduced, and the customer will make their own decision.
7. It Increases Visitor Stay Time on Your Site
When you visit a site and encounter a clear and attractive offer like "Free shipping today only!", they will continue browsing to take advantage of the offer. This makes the visitor stay longer in the store, which is excellent for search engines and KPIs.
8. It Helps with Advertising Campaigns
If you're running campaigns on Google, Snapchat, or Instagram, you can highlight the free delivery offer as the main headline of the ad. Many successful ads begin with phrases like "Free shipping on all orders within Saudi Arabia!" simply because they grab attention and give the customer a direct reason to click and visit your store.
Clearly displaying free delivery isn't a luxury; it's a necessity for any online store that wants to compete strongly in the Saudi market. It's not enough to simply offer the service; you must highlight it and make it clear everywhere: on the header, slider, product pages, and cart. The easier you make information available to your customer, the faster their decision will be and the higher your sales will be.
If you want to combine these offers with a professional experience from the customer's first login to the final step of the order, you can rely on our team at Sahl to design an online store that meets your aspirations and highlights the strengths of your offerings.
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