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Have you ever visited an online store, read the product description, and felt like you didn't understand what made it so special? Or did you feel like it was all repetitive and unconvincing?
What happened to you happens to thousands of visitors daily, and the reason is simple: the product description is written with "ordinary" words that are neither convincing nor effective.
Here comes the secret of successful stores: The words you use in product descriptions aren't just an explanation; they are a means of persuasion.
Each word must work to convey a feeling, solve a customer's problem, or give them a reason to click "Add to Cart."
1. Product Descriptions Are More Than Just Specifications
Many store owners are content with writing details like:
• Color: Black
• Size: Medium
• Material: Cotton
This isn't enough. The customer wants to know "why they should buy this product," not just what it is.
For example, instead of saying "cotton material," say:
"100% soft cotton material, ensuring all-day comfort, even in the hot Saudi weather."
2. Use words that trigger emotions.
People buy with their feelings, not just their minds.
Instead of writing "backpack," say:
"A stylish backpack that fits your everyday style and adds a touch of elegance to any outing."
Emotional words like: "Comfortable - Luxury - Distinctive - Elegant Touch - Light - Practical - Indispensable"
These words work more than just technical descriptions.
3. Focus on solving the problem.
The customer doesn't buy the product, they buy the "solution."
If you're selling a car phone holder, don't just write "magnetic phone holder."
Say:
"Keep your phone in front of your eyes without it falling or causing you inconvenience while driving, with a stable and elegant phone holder."
4. Don't forget the Saudi audience.
Your words should be similar to the tone of the visitor in Saudi Arabia.
Use words they understand and like.
For example, instead of saying "precise craftsmanship," say:
"Fine details and quality that befit your Saudi taste."
5. Combine Simplicity with Professionalism
The description doesn't need to be long and boring, nor short and incomplete.
Keep it in clear bullet points, with catchy phrases and easy-to-use phrasing.
Example of an engaging description:
Lightweight and easy to use
Designed for everyday use and on-the-go
Ideal for gifts or personal use
6. Add search keywords
Smart product descriptions help improve your search engine visibility.
Use terms customers are searching for in Saudi Arabia, such as:
"practical abaya," "luxurious men's watch," "newborn gifts," and others.
7. Don't forget the final action: Get the customer to take action
Conclude the product description with a light invitation:
"Order it now and enjoy fast delivery within the Kingdom!"
Or
"Limited quantity - don't miss out!"
A good description isn't a luxury; it's a powerful selling tool. The right words convey the feeling, solve the problem, and get the customer to click "buy."
If you feel you don't know how to write this way, you can enlist the help of a team to help you write a professional description.
Among Sahl's services, it helps you fine-tune product descriptions and optimize content to attract more visitors and sell more.
Remember: Don't let your products speak volumes...
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