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In online stores, many store owners are happy when a customer comes in and orders one product, but the smart ones know how to increase the value of the order by encouraging the customer to add one product after another... without pressure, and without making them feel forced.
Especially in the Saudi market, shopper behavior is influenced by offers, product recommendations, and ease of navigation within the store.
This is where creating a smart and attractive environment that encourages the visitor to choose more than one product comes in, as if you're saying, "There are other things you might like!"
Let's review together the most prominent ways to encourage customers to add more than one product to their shopping cart.
1. Display complementary products intelligently.
That is, if the customer chooses a mobile phone... immediately offer them a case, earphones, or a fast charger.
Don't just display them randomly, but in a smart way, such as:
"Customers who bought this product also ordered..."
Or
"We recommend these additions for the best experience."
The idea is to build a clear logic that links products together, making the customer feel they need them together.
2. Activate the "Buy More... Win More" feature
This type of offer always attracts attention, especially in Saudi Arabia.
For example:
• Buy 2, get the third free
• Order worth 250 riyals and receive free shipping
• 15% discount if you order 3 or more products
This type of incentive makes the customer think, "Why not add another product and benefit?"
This increases the order value.
3. Facilitate navigation between sections
Many stores offer excellent products, but navigating between them is complicated or slow.
If a visitor can't easily view other products, they'll often settle for one and proceed to checkout.
Make navigation within the store smooth, fast, and organized by categories, with attractive images that catch the eye and encourage the customer to open more than one page.
4. Activate smart recommendations within the product page.
Don't just describe the product... let them see similar products below it or other options at different prices.
For example:
• "Products you might like"
• "Bestsellers"
• "Would you like this too?"
These recommendations open the door for them to discover items they hadn't planned to buy, but might find interesting and add them to their cart.
5. Take advantage of scarcity and urgency.
When you display phrases like:
"Only 2 left in stock!"
or
"Available today only!"
You create an immediate incentive for the customer to act quickly.
And if they're only buying one product? They can add a second "before it's gone!"
6. Activate the bundle feature.
Instead of selling products separately, bundle them together at a slight discount.
For example:
A skincare bundle (cleanser + moisturizer + sunscreen) is cheaper than buying each product separately.
Customers like to feel like they've gotten a smart deal, and this type of offer generates higher sales.
7. Don't neglect the post-add-to-cart stage.
When a customer adds a product to their cart, don't let them go!
Provide them with:
• A similar product at a lower or higher price
• A complementary product
• A discount coupon if they add a second product
This particular moment is a golden opportunity to add value before they reach the checkout page.
8. Use time-delayed offers in-store.
Put a small timer on offers, such as:
"Discount ends in: 14 minutes."
This tactic gets the visitor to move quickly and add more before the offer expires.
9. Make the experience enjoyable and satisfying.
From the moment the customer enters until they click the "Complete Order" button, they should feel comfortable.
Everything should be clear: images, prices, delivery, terms, payment steps...
Because a satisfied customer is more likely to order more.
10. Use analytics tools to understand visitor behavior.
Monitor what products they view, where they go, and what they put in their cart and don't complete it.
This information helps you fine-tune recommendations and offers, improving the overall store experience.
Motivating customers to add more than one product to their cart doesn't depend on luck...it depends on smart planning.
Every detail within the store—from the display, the lineup, to the recommendation method—can make a huge difference in sales.
If you want to increase your average order in your online store, you must start with a smart, fast, and stimulating customer experience they can't resist!
The "Sahal" team can help you build a store that doesn't make customers order just one product...but rather, makes them come back and order more each time.
Let us design a shopping experience that will leave every customer happy and with a full cart.
In the world of commerce...the one who understands the customer sells more.
You can create your store easily