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In the world of e-commerce, there's a fundamental difference between a "selling store" and a "selling product." Many entrepreneurs begin their journey focused on building a stylish, comprehensive store, but they forget the most important point: Is there a demand for the product itself? Are people actually searching for it? In Saudi Arabia, with the increasing number of online stores, the issue no longer depends on design or platforms, but rather on a true understanding of the market and what customers want.
1. What does "selling store" mean?
Here we mean a store operating at full capacity: marketing, discounts, packages, paid ads, and maybe even free delivery. But despite all this effort, sales are weak. Why? Because you're trying to "sell" a product that isn't in real demand or that people don't consider essential. The result? A lot of effort and poor results.
2. What does "selling product" mean?
Here's the difference. A selling product means there's something called product-market fit, or compatibility between the product and the market. Simply put, the product "walks by itself." People search for it, talk about it, and can reach it on their own without massive marketing campaigns. A simple example? During the coronavirus pandemic, sanitizers and masks didn't need marketing. People were the ones searching for them.
3. A Successful Store Starts with the Product
Before you think about store colors, the platform you use, or the payment method, ask yourself:
What does the market need?
What's missing?
Is there an actual demand for the product?
If you can answer these questions, you're off to a good start.
4. How do you know if your product is selling?
• Monitor search engines (what are people searching for?)
• Follow social media (what are people talking about?)
• See which products are selling in popular stores
• Try pre-selling before buying in bulk
• Rely on customer experiences and feedback
5. What's the result when you sell a product that sells?
Simply put:
• Advertising costs decrease
• Conversion rates increase
• Customer satisfaction increases
• Positive ratings and reviews spread
• Your store grows organically and steadily
6. A Story from the Saudi Market:
A store owner started selling expensive household products with European designs. He spent a lot on the store, but sales were weak. When he began observing the market, he discovered that Saudis were drawn to small, smart kitchen tools. He switched ideas and started selling multi-purpose kitchen scissors and smart knives. Suddenly, sales soared without even launching major campaigns. The reason? The product was in real demand.
Don't distract yourself and waste your time improving a store that doesn't have a product in demand.
Start with the most important question:
Am I selling a product people need?
If the answer is "yes," rest assured that your store won't just sell...it will succeed.
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