How to make your store speak the language of your audience

Sahl Sunday,22 Jun 2025

Many e-commerce store owners focus on products, design, and even offers... but they forget something very important: "The language they speak to the customer!"
We don't just mean Arabic or English, we mean "style and dialect."
In Saudi Arabia, the dialect of the people in Riyadh is different from that of the people in Jeddah, and the dialect of the young people is different from that of their mothers. So how can you make your store speak their dialect? Here's the secret that could differentiate your store from others.
1. First... Why is dialect important at all?
Customers today are more aware and like to feel that the person in front of them "understands" them and speaks like them. When they read a phrase written in the dialect they hear every day, they feel that the store belongs to them, and that it's not just a website.
This feeling increases connection and trust, and directly impacts the purchase decision.
2. Know your audience... and speak their language
Before you start changing your store's dialect, ask yourself:
• Who is the group that visits my website the most?
• Are they young people? Women? The elderly?
• From which region of the Kingdom? For example, if your audience is from Jeddah, you can use phrases like "How are you?", "Okay," and "The order arrived in an hour." Riyadh audiences tend toward more formal phrases with a local twist, such as "Ready to be delivered to your door."
3. A light accent... can't hurt!
We don't ask you to write the entire website in pure colloquial Arabic, but you can add a few touches here and there:
• Instead of "Add to cart," try "Take it with you."
• Instead of "Your order is being processed," try "Your order is under preparation, it's on its way."
• Instead of "Contact us," try "Call us if you have any questions."
Simple words make the text more lively and break down the barrier between you and the customer.
4. Don't embarrass your customer with clunky messages.
Automated messages sent after the order, or notifications, are all opportunities to make your tone more concise. For example:
• "Your order has been received, we'll get it ready for you right away!"
• • "Has your order arrived? Give us your feedback, we care!"
• "Keep an eye on the mail, a discount is on its way!"
These phrases create a friendly relationship and make the customer feel like there's a real person behind them, not an automated system.
5. Use Tone on Social Media and Email
Communication channels like Instagram, Twitter, WhatsApp, and even marketing emails can use your audience's tone in a lighter, more spontaneous way.
Here, you can laugh with them, joke, create memes, and build a strong store personality.
Example:
"What's your favorite product? Don't say everyone!"
Or:
"Delivery day is coming soon... Get your cup of tea ready and wait for the delivery at the door!"
6. But be careful not to overdo it!
Tone is important, but don't overdo it to the point of losing professionalism. Maintain a balance: Stay relevant, but don't be too sarcastic or go off-topic.
The goal is for the customer to feel comfortable, not to see you as just another entertainment account. 7. Experiment and Monitor the Impact
After you start writing in your dialect, monitor engagement:
• Has the number of orders increased?
• Have responses to WhatsApp messages increased?
• Is there more engagement with your store's content or social media platforms?
This data will show you whether the change has been effective or requires a simple tweak.
Your successful store doesn't just talk... your store "communicates."
And there's no truer communication than addressing your audience in their own language and dialect.
Whether it's the Najdi dialect, the Hijazi style, or even lighthearted youthful phrases... remember that people like to deal with those who "similar to them."
Be close, be real, and let your store speak their dialect... and see how they respond to you with confidence, requests, and loyalty!