كيف تختار تصميم يناسب ذوق العميل السعودي

Sahl Wednesday,25 Jun 2025

Online store design isn't just about colors and buttons; it's an interface that reflects your professionalism and speaks to your customers, especially in the Saudi market, which has unique tastes and varying expectations. Saudi customers prefer simplicity, speed, and clarity, so your design must serve all of these goals. In this blog, we'll give you the most important tips and considerations to help you choose a design that will grab the attention of Saudi customers and inspire trust in your store from the first visit.
1. Know Your Saudi Audience First
Before choosing a design, you must know who your customers are. Are you targeting young people or families? Are your products luxurious or popular? Saudi tastes vary depending on the category; a store that sells luxury perfumes is different from one that sells household supplies. Each category has its own style and taste, so the design must reflect this from the start.
2. Simplicity = Trust
Saudi customers dislike complexity; they want to access information or products easily. Avoid over-emphasizing design elements and don't use too many colors, which can make the store visually overwhelming. A simple, uncluttered design creates a sense of confidence and a comfortable browsing experience, especially on mobile.
3. Language and Text Formatting
Arabic is essential, not only in translation, but also in font formatting. Choose clear and large Arabic fonts, such as "GESSTwo" or "Cairo," and ensure the content is arranged from right to left. Good Arabic formatting makes the customer feel like the store is truly aimed at them.
4. Colors that appeal to local tastes
Color selection is very important. Neutral colors like white, gray, and beige give a sense of luxury and tranquility. However, if you're selling youthful products, you can use bolder colors like blue or green, but in a balanced way. The most important thing is to avoid using annoying or distracting colors.
5. Display Products in a Customer-Friendly Way
Saudi customers care a lot about appearance, so you should display your products with high-quality images and clean backgrounds. Let the design focus on the product itself, not the decorations or effects. Provide multiple images of each product, from different angles, and sometimes a simple video gives a better impression. 6. Mobile-Responsive Design
Most Saudis browse stores using their mobile devices, so if the design isn't responsive and fast, you'll quickly lose customers. Make sure the store works perfectly on all devices, and that navigation between pages is smooth and comfortable, especially at checkout.
7. Add Your Local Touch
Incorporating elements that reflect local culture strengthens customer engagement with the store, such as welcoming phrases in our dialect, images that capture the Saudi environment, or even designs inspired by heritage. This makes your customer feel like the store is speaking directly to them and makes them more trustworthy.
8. Don't Forget to Test the Design
Before launching your store, test the design on real Saudis, get their feedback, and see where they find any hiccups or difficulties. The adjustments that emerge from these tests will help you achieve an ideal experience that serves your customer's taste.
In short, choosing a design that suits your Saudi customer's taste isn't just a matter of personal taste; it's a strategic decision that you must build your store around from the ground up. Every detail of the design influences the purchase decision, from the font to the colors, from the product arrangement to the shopping experience. If you want to save yourself the effort and ensure a professional design that suits the Saudi market, you can contact the Sahal team and we'll help you build an eye-catching store from the very first moment.