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Sahl Sunday,29 Jun 2025

If you're starting an e-commerce business, you're probably asking yourself: "Do I need a professional designer to work on my website? Or should I use a ready-made template and do everything myself?"
This question is frequently asked by entrepreneurs, especially those just entering the Saudi market and looking for practical, quick solutions without high costs.
In this blog, we clearly compare the two options: when do you need a designer, when is a ready-made template sufficient, and what differences matter to you.
1. When should you use ready-made templates?
Ready-made templates are pre-designed, ready-to-install and modify, and you can easily use them without extensive technical expertise.
It's an excellent choice in the following situations:
• If your budget is limited
• If you want to launch your store quickly
• If you're starting with a few products or a first trial
• If the platform you're using (such as Shopify or Sahel) offers ready-made, professional templates.
Advantages of ready-made templates:
• They're low-cost or free
• You can customize them yourself
• Quick to implement
• Mobile-friendly and easy to use
However, they present some challenges, such as:
• The design is similar to other stores
• Limited customization if you want something unique
• Sometimes you need to hire a developer to modify fine details
2. When do you need to hire a specialized designer?
A specialized designer works on a unique design for your store, one that reflects your brand identity and stands out from others. Consider hiring a designer if:
• You want to build a strong and unique brand
• You have a specific vision for the user experience and want to implement it
• Your store has many departments or diverse products that require special arrangement
• You have a budget that allows for customization and development
Professional designer benefits:
• They design a custom interface for your store
• They analyze the customer experience and facilitate navigation
• They pay attention to the details that make a difference in interaction and sales
• They provide you with a design that is compatible with the Saudi market and the tastes of local customers
But you should be aware:
• Professional design costs are higher
• They may take longer to implement
• You must choose a designer with real experience in store design
3. A direct comparison between a ready-made template and a professional designer
Let's make a simple comparison between a ready-made template and hiring a professional designer so you can determine which is best for your store:
• In terms of speed:
Ready-made templates are superior, because you can launch your store in a day or two at most, while a designer needs time to understand your vision, create the design, and modify it. • In terms of cost:
Ready-made templates are often free or for a nominal fee, while hiring a designer will cost you more, especially if you request a completely custom design from scratch.
• In terms of customization:
A ready-made template gives you limited modifications, such as changing colors or images, but the designer can customize everything to your liking, from the layout of the menus to the way the products are displayed.
• In terms of distinctiveness:
If you want your store to stand out from the crowd, a professional designer is the best choice, as they will build a unique visual identity for you. With ready-made templates, you often see the same design replicated across multiple stores.
• In terms of the future:
A custom design gives you flexibility for future expansion, such as adding new sections or special features. However, a ready-made template may limit you over time as your business grows.
4. Which is best suited for the Saudi market?
The Saudi market is highly developed in e-commerce, and customers have become smart and pay attention to details.
If your store serves a specific segment or highly competitive products (such as perfumes, fashion, electronics), design will play a significant role in building trust and professionalism.
However, if you're just starting out, a ready-made template is an excellent option that saves time and effort, especially if you use a platform like Sahl, which provides templates optimized for the Saudi market in the language, currency, and experience.
5. Our Brief Opinion
If you want to launch your store quickly and test the market, we recommend starting with a ready-made template. Over time, and as your sales grow, you can move on to hiring a designer to develop the store specifically for you.
The important thing is to start smart and not get bogged down by technical decisions, because success in business depends not only on design, but also on service, pricing, delivery, and the overall experience.
Whether you choose a template or a designer, the most important thing is that your store design is simple, clear, and reflects your professionalism. For those who don't know where to start, we at Sahl offer two solutions:
Ready-made templates designed specifically for the Saudi market and professional, bespoke design services.
Start your store today and let us help you launch your project in the best possible way!