التخطيط لموسم العودة للمدارس وفرص للمتاجر الإلكترونية

Sahl Tuesday,01 Jul 2025

The back-to-school season is one of the most important commercial seasons in the Kingdom, and it represents a great opportunity for e-commerce owners who work smartly and prepare their offers and marketing well in advance.
Your store doesn't have to specialize in school supplies, as the impact extends to many sectors, such as clothing, electronics, furniture, and even food.
In this blog, we'll provide you with steps and ideas to help you make the most of the back-to-school season and achieve strong sales.
1. Understand the Season's Needs
Back-to-school isn't just about stationery and bags. A large segment of parents prepares:
• New clothes and shoes for their children
• Tablets or laptops for studying
• Desks or chairs for studying at home
• Healthy meals for children
• Educational subscriptions or support courses
If your store can serve these groups directly or indirectly, you can enter the season with a bang.
2. Prepare special, limited-time offers
People look for real deals, especially during seasons when spending is high.
Offer seasonal discounts such as:
• A certain percentage discount on a selected category
• A free gift with every order
• Free delivery on certain days
• School bundles consisting of multiple products
And make each offer time-limited to encourage customers to purchase quickly.
3. Design a Back-to-School interface
Whether on your homepage or in store banners, it should clearly show that you're participating in the season.
Example:
• "Back-to-School Sales Have Begun!"
• "Get Ready for the New School Year with Us"
• "Everything You Need for a Strong Start to the School Year"
These messages engage visitors and make them feel like you understand their needs.
4. Activate Social Media Marketing and Advertising
A season like this deserves strong marketing support. Run sponsored campaigns on:
• Instagram and Snapchat: Because they're full of parents
• Google: People search for terms like "school bags," "back-to-school deals," and "school supplies for kids"
Create engaging visual content, clearly display your products, and offer attractive prices.
5. Enable installment payments or flexible payment methods
Because orders are high during the back-to-school season, some customers prefer to pay in installments or cash on delivery.
Provide these services to facilitate the purchasing process and encourage them to complete their orders.
6. Ensure inventory and delivery availability
Before launching offers, check:
• Available product quantities
• Expected shipping time
• Coverage within the Kingdom
Back-to-school customers don't like delays, as they're tied to the start date of school, so delayed delivery can be a problem.
7. Share helpful tips related to the season
You don't have to shop directly. Try offering useful content:
• Back-to-school preparation schedule
• Tips for choosing the right laptop for school
• Healthy school meal recipes
• How to organize a study corner at home
This type of content makes your store a trusted reference and increases customer loyalty.
8. Start early and don't wait for the rush
The mistake many stores make is waiting for the week of back-to-school.
The best time to launch your campaign is 2 to 3 weeks in advance, as customers prepare early and reserve their items well in advance.
The back-to-school season in Saudi Arabia is not just an educational occasion; it is a golden business opportunity if utilized correctly.
Start preparing your store today, market intelligently, make your offers clear, and provide excellent customer service.
If you need help developing your store and activating seasonal sections, contact the Sahl team and let us prepare you for the season in the best possible way.