هل تحتاج متجر إلكتروني لو كنت تبيع عبر سناب أو إنستغرام

Sahl Tuesday,01 Jul 2025

Many sellers in Saudi Arabia today are starting their businesses through social media, whether on Snapchat or Instagram, and are achieving excellent sales. However, the question that always comes up is:
"Do I need an online store if I already sell on Snapchat or Instagram?"
The short answer is: Yes, you do, and it will greatly benefit you in the short and long term.
Let's explain why.
1. Online Store = Professionalism and Trust
Having an official store gives the impression that you're a reliable and serious entity, not just a personal account selling products.
Customers feel that you're organized and have a clear process for ordering, paying, and delivering. This makes a big difference in purchasing decisions.
2. Ease of Ordering and Organization
How many times have you lost orders in private? Or forgotten to respond to inquiries?
With a store, all orders follow a clear system:
• The customer logs in and selects the product.
• They enter the address and payment method they wish to use.
• The order is delivered to you ready with all the details.
This reduces errors, wasted time, and stress.
3. The Store Makes Your Marketing Campaigns More Powerful
Imagine running a paid campaign on Snapchat or Instagram and directing people to the store link instead of telling them to "Message me privately."
The conversion will be faster, the customer experience will be more comfortable, and sales will increase because everything is easy and clear.
4. Easily Connect to Shipping and Payment Platforms
With an online store, you can:
• Connect to shipping platforms like SMSA or Saudi Post.
• Add payment gateways like Tamara, Mada, or Apple Pay.
This automates the entire process, so you don't need to explain each time "how to pay" or "when it will arrive."
5. Expansion Will Be Easier and Faster
If you decide to expand your business and introduce more products or open a new market within the Kingdom, an online store will help you:
• Easily add categories and products.
• Accurately track reports and sales.
• Build a customer base to whom you can market later.
6. Bring Your Customers Together
Instead of being distracted by Snapchat, Instagram, and WhatsApp messages, your online store becomes a central database for your customers, on which you can build loyalty programs or special campaigns.
7. Invoice and Tax System
If you start growing and need to file invoices or register for Zakat and Tax, the store helps you generate automatic electronic invoices and stay compliant from the start.
So, should you abandon social media?
Never!
Continue selling on Snapchat and Instagram, but make the online store the official interface where you receive orders.
This means you can shop on the platforms and direct customers to order from the store, thus killing two birds with one stone.
If you're comfortable selling on social media, that's great. But having an online store will take your business to the next level, save you time and effort, and give you credibility and ease of expansion within the Kingdom.
Your store can be ready in a matter of days if you work with an expert in building stores like Sahal.
What are you waiting for? Make your next step smart and start building your store today!