وش أفضل وقت لإطلاق متجر إلكتروني جديد في السعودية

Sahl Wednesday,02 Jul 2025

If you're thinking of launching your online store in Saudi Arabia, it's not enough to simply set up the website and configure the products. You must ask yourself, "When?" because timing makes a big difference, affecting the first impression of your store, the number of visitors, and even the first order you receive.
Let us explain when the "golden time" is to launch your store, based on Saudi consumer behavior and the shopping season. 1. Beginning of the Fiscal Year (January - February)
Many people have already budgeted and are starting to shop for their needs for the year. The weather is cold and there is a high demand for online shopping. This is a great time to launch, especially if you sell products related to the new beginning, such as organizing tools, electronics, courses, or fitness and health products.
2. Ramadan – Peak Season for Stores
The month of Ramadan is a golden opportunity, as Saudis shop extensively during this time, whether for clothing, gifts, household items, or food. If you intend to launch a store related to fashion, perfumes, gifts, or even food products, start at least two weeks before Ramadan.
But be careful: the challenge during Ramadan is fierce competition. If you don't have a strong marketing plan, you could get lost in the crowd.
3. Eid and the Travel Season
After Ramadan, Eid arrives, and this is when people buy clothes, bags, gifts, and cosmetics. Then, the summer travel season begins, and sales of travel-related products such as bags, travel supplies, and travel electronics pick up.
4. The Return Back-to-school season (August-September)
The back-to-school season is one of the strongest periods for stores selling stationery, bags, clothing, and even electronics. Shoppers are looking for deals and supplies for the school year, so if you have products in this category, launch your store shortly before the start of the school year.
5. Black Friday (November)
This season sees huge demand, and many retailers consider it "the best selling time of the year." Even if your store is new, you can capitalize on the momentum, especially if you have strong offers or eye-catching products. People are excited about the deals and willing to pay.
6. National occasions such as National Day and Founding Day
National seasons in Saudi Arabia have become a major shopping occasion, and people love to buy products with a national theme or special offers for the occasion. You can use the event to launch your store in a way that connects to Saudi identity.
So, are there times we should avoid?
• Summer (June-July) If you're targeting the local market, keep in mind that many people are traveling, and purchasing is relatively low.
• Periods without seasons require more time to build awareness of your brand, and you won't find as much enthusiasm. The same applies to seasons.
The right timing for launching your store in Saudi Arabia depends on the type of products and your target audience. However, if you want to start strong, plan to launch during a season with high demand, such as Ramadan, back-to-school, or Black Friday. If you want to launch at any time, make sure you have a clear marketing plan and offers relevant to Saudi customers.
If you want a team to plan with you from the moment of launch, from the first idea to the first order, contact the Sahal team and we'll set you up with a professional store that matches your ambitions!