كيف تختار الكلمات الصح لكتابة وصف المنتجات

Sahl Tuesday,08 Jul 2025

1. Why is the product description so important?
In online stores, there's no employee to explain the product to the customer. Everything depends on the image and product description. The right description can explain, convince, and sell the product without you saying a single word! On the contrary, a poor description can drive a customer out of the store, even if the price is attractive.
2. Don't write for the product... write for the customer.
The first mistake many store owners make is writing a boring, technical description filled with unnecessary details. Ask yourself:
What matters to your customer? What problem does the product solve?
So instead of saying, "A 100% cotton T-shirt,"
say, "A soft T-shirt that cools you in the middle of summer and is comfortable even after long hours of wear."
3. Focus on the benefits, not just the specifications.
Customers don't just care about the specifications; they want to know what they'll benefit from.
Instead of saying:
"A plastic desk organizer," write:
"Say goodbye to clutter on your desk with a stylish organizer that keeps your tools organized and within easy reach."
4. Use words that appeal to your customer's emotions.
In the Saudi market, people buy based on both logic and emotion. Words must appeal to their needs:
• Comfortable,
• Luxurious,
• Soft,
• Safe,
• Guaranteed,
• Saves your time,
• Adds a touch of elegance,
• You won't regret it.
These words stir the customer's emotions and convince them that they really need the product.
5. Keep it simple... and clear.
The description should not be too long or too short. Combine clarity with variety, meaning:
• An engaging opening sentence
• 3 to 5 features
• A concluding paragraph that convinces them to purchase
If the product is a bit technical (such as electronics), include a specifications table to make it easy to read.
6. Don't forget important keywords.
The description should help the product rank higher in search engines. Choose words your customers are searching for, such as:
"Men's Oriental Perfume," "Fast Mobile Charger," and "Women's Leather Bag."
But don't cram them in; let them emerge naturally within the description.
7. Test the description with real customers
After you write the description, ask the customer:
"What did you understand from it? Did it encourage you to buy? What's missing?"
These simple observations can make a big difference and help you write a more effective description.
8. Real examples of a successful description
Let's take an example:
Before: "350ml ceramic mug"
After: "Start your morning with an elegant ceramic mug that keeps your coffee warm, with the perfect capacity for all your favorite drinks."
See the difference? Same product, but a completely different effect!
Writing an excellent product description isn't trivial; it's an essential marketing skill for any online store in Saudi Arabia. If you know how to choose the right words, you'll notice a difference in sales, higher customer engagement, and greater trust in your store.