هل تنفع العروض المجنونة في السوق السعودي وش حدّك

Sahl Tuesday,08 Jul 2025

1. What do we mean by "crazy offers"?
Crazy offers are often huge discounts, "buy one, get three" offers, unconditional free delivery, or discounts of up to 70% or more. Their primary goal is to quickly grab customers' attention and increase sales in a short period of time. However, they also carry risks if not planned intelligently and thoughtfully.
2. Does the Saudi market love offers?
The Saudi market really responds to offers and discounts, especially during certain seasons such as Black Friday, Ramadan, back-to-school, and National Day. However, today's Saudi customer has become smarter and can differentiate between a genuine offer and an exaggerated marketing offer. If they discover that the offer has no real value, they may lose confidence in your store entirely.
3. What is the impact of strong offers on your profits?
If you don't calculate them correctly, crazy offers can reduce your profit margin or even cause you to lose money. For example, if you give a 50% discount on a product that originally yielded a 30% profit, you will lose money. You need to know your limits, calculate your costs, and ensure that the offer covers the cost of the product, delivery, taxes, and even marketing.
4. How do you make a "smart" offer, not a crazy one?
You don't have to lower your price drastically to attract customers. You can offer:
• Conditional discounts (for example, a discount on orders over 300 SAR).
• Bundle offers (buy two products together for a lower price).
• Exclusive coupons for your followers on Snapchat or Instagram.
• Free delivery for a limited time.
These methods motivate customers without burning through your profits.
5. When does a crazy offer make sense?
• If you have a large stock that you want to get rid of.
• During a store opening or relaunch.
• During seasons when competition is high and you need to stand out.
• If you want to encourage ratings and reviews from new customers.
But even in these cases, the offer must be clear, written transparently, and free of deception or hidden conditions.
6. What's your limit when offering promotions?
Your limit is the point at which it affects your reputation, service quality, or customer satisfaction. This means:
• Don't offer a discount that makes the customer suspect the product is counterfeit or used.
• Don't exaggerate to the point of financial embarrassment.
• Don't make ongoing promotions a habit, so the customer doesn't get used to buying from you only during the sale period.
7. Saudi Stores' Experience with Promotions
Some online stores in Saudi Arabia tried huge promotions, and were temporarily successful. However, they later faced difficulties with delivery or returned orders because they weren't prepared for the pressure. Other stores used simple but focused promotions and benefited from them in the long run.
Yes, crazy promotions can work, but they don't always succeed. Don't make promotions just to imitate others, and don't lower prices without thinking. Think about what you want to verify with the offer and calculate it correctly. Most importantly, be honest with your customer and explain everything to them.