كيف تبني قاعدة بيانات لعملاء متجرك وتستفيد منها

Sahl Wednesday,09 Jul 2025

1. Why is a database important in the first place?
In the world of e-commerce, information is worth gold. Every time a customer buys from you, or even visits your website and leaves an email, it gives you the opportunity to connect with them again.
A database isn't just numbers and names; it's a tool that helps you get to know your audience, understand their behavior, and build stronger relationships with them.
2. How do you start building a customer database?
If you're just starting out, don't worry. You can start from scratch and gradually build a strong base through:
• An in-store registration form: Include a clear option to create an account.
• A newsletter subscription: Offer a small discount in exchange for email registration.
• Data collection at the time of purchase: Collect information such as name, mobile number, email address, and city.
• Simple surveys: After the purchase, send a short survey to learn more about the customer's interests.
You can save all of this data in a spreadsheet or using tools like Google Sheets or customer management software (CRM).
3. What type of data do you need?
Not all data is useful, but the most important things to focus on are:
• First name (to address the customer by name)
• Email (for communication and offers)
• Mobile number (for messages or WhatsApp)
• City or region (useful for shipping and local offers)
• Products purchased
• Number of purchases and repeat orders
Any piece of information can be useful in a specific way, but the most important thing is to store it in an organized and secure manner.
4. How do you use your database in marketing?
This is where the right work begins, when you use data intelligently:
• Send offers tailored to the customer's interests.
• Create marketing campaigns via email or text messages.
• Target customers who haven't purchased in a while with an incentive offer.
• Identify your best products and retarget them.
In other words, instead of sending a generic ad, you can say, for example:
"Hey Abdullah, your favorite perfumes are only one day away!"
5. How do you organize your database?
Organization is more important than storage. You can start with simple spreadsheets and, over time, move on to more professional tools such as:
• Mailchimp or Klaviyo for email marketing.
• Zoho CRM or HubSpot for managing customer relationships.
• Google Sheets is a simple option at first.
The important thing is that the information is up-to-date and not duplicated or incomplete.
6. Don't forget customer privacy.
In Saudi Arabia, there's a heightened awareness of privacy. Don't collect information without permission, and don't send spam.
Always include an unsubscribe option, and add a clear message explaining how you will use customer data.
Your database isn't an afterthought; it's one of the most important assets of your online store. Every piece of information you collect correctly and use intelligently will result in stronger sales and greater customer loyalty.
Start today, even if it's simple, and make your database the heart of your marketing operations.