هل تستفيد من البث المباشر لعرض منتجاتك

Sahl Wednesday,09 Jul 2025

1. Live streaming isn't just for entertainment.
Many people believe that live streaming is only for entertainment, but reality has changed. Today, live streaming has become an effective marketing tool and an excellent way to introduce people to your products, especially in the Saudi market, which has a strong presence on platforms like TikTok, Instagram, and Snapchat.
Customers want to see the product in person, hear you explain, ask a question, and receive a direct response.
2. What are the actual benefits of live streaming?
If you have an online store, live streaming helps you:
• Increase engagement: People see you live and trust you more.
• Clearly explain the product's features: You can explain how to use it, what makes it unique, and its details.
• Encourage immediate purchase: Many platforms provide direct links to purchase during the broadcast.
• Build relationships with customers: Broadcasting gives you a personal touch that makes customers feel like they know you, which increases loyalty to your brand.
3. What products succeed in live streaming?
Streaming is suitable for almost everything, but some products stand out more, such as:
• Beauty and skincare products: because customers see results immediately.
• Fashion and accessories: You can showcase them in real size and how they're worn.
• Household appliances or tools: Show how they're used.
Even simple products like stationery or office supplies can be marketed in a fun, live way.
4. What are the best platforms for streaming in Saudi Arabia?
The ones currently trending here are:
• TikTok Live: It has a large, engaged audience, especially among young people.
• Instagram Live: Ideal for fashion and beauty brands.
• Snapchat Live or Interactive Stories: Suitable for daily offers and limited-time discounts.
• YouTube Live: If you want to build long-term, educational content.
Choose the platform that appeals to your target audience and start from there.
5. Tips for a Successful Broadcast
To get the most out of your live broadcast, follow these tips:
• Set a fixed broadcast time: for example, every Thursday at 9 PM, so people get used to you.
• Announce the broadcast in advance: Notify your audience at least a day in advance.
• Prepare your products and the filming environment: lighting, layout, and a simple script.
• Make the broadcast interactive: ask questions, answer questions, solicit feedback, and offer instant offers.
• Link the broadcast to your store: include product links in the comments or bio.
6. Is every store suitable for live broadcasting?
Not every store is necessarily suitable for broadcasting. If your products don't require explanation or clarification, or your audience isn't on streaming platforms, you can focus on other types of content.
But even in this case, you can broadcast from time to time to engage with your audience, bring in a guest, or announce a new product.
Live broadcasting is a powerful tool that increases your sales and brings your store closer to people. Especially in Saudi Arabia, many stores rely on it daily. But the most important thing is that you create a high-quality, clear, and engaging broadcast, so that it actually achieves the results you desire.