هل يناسبك تبيع من خلال أكثر من منصة بنفس الوقت

Sahl Wednesday,09 Jul 2025

1. Do you really need to sell on more than one platform?
If you have an online store, it's natural to think: "What do you think about adding my products to other platforms like Noon, Amazon, or even Instagram?"
In fact, many merchants in Saudi Arabia have begun distributing their products across multiple sales channels to achieve higher income and wider reach. But the question is: Is this expansion suitable for you? And do you have the capabilities to manage each platform efficiently?
2. What are the advantages of selling across multiple platforms?
Diversity in channels opens up opportunities you never dreamed of. Some of the most prominent benefits are:
• Reaching a larger number of customers: Each platform has its own audience, and you can target different segments.
• Increased sales: Because you offer the same product in multiple places, your chances of selling increase.
• Reducing dependence on a single platform: If your store experiences a glitch or you're banned from a platform, you have alternatives.
• Testing prices and offers: You can try different pricing on each platform and see what works best.
3. Okay... What are the challenges you face?
Expansion is great, but you must be aware of the following:
• Inventory management becomes more complex: You must ensure that the quantity offered is correct on each platform.
• Customer service is distributed: If you receive an inquiry from Amazon, a question from Noon, or a complaint on Instagram... you need to follow up on everyone.
• Orders are multiple: Each platform has its own system, and you may face problems unifying operations.
• Policies vary: Each entity has its own requirements, some of which are very strict.
4. How do you organize your work across platforms?
If you decide to try, you must be organized. Here are some tips:
• Use an ERP or inventory management system that connects all platforms (such as Cashier, Zed Pro, or advanced local solutions).
• Set aside a fixed time each day to monitor each platform.
• Assign someone to help you with order tracking or customer service.
• Create a monthly schedule with offers and plans for each platform.
5. When is the right time to expand?
You don't have to start from day one, but in certain cases, expansion makes sense, such as:
• If you have a product that people demand a lot and you want to reach a wider audience.
• If your store's sales have stabilized and you want to add additional income.
• If you start receiving orders from outside the main platform (such as someone ordering on Instagram or WhatsApp).
• If you have a team ready to help you monitor each channel.
6. What are the appropriate platforms in Saudi Arabia?
You can start with these options:
• Amazon Saudi Arabia: A large audience but high commissions.
• Noon: Suitable for tools, appliances, electronics, and clothing.
• Salla and Zed: Local online stores with an easy-to-use interface and direct integration with payment gateways.
• Instagram / TikTok Shop: Excellent for visual and youth products.
• WhatsApp Business: Suitable for quick orders or repeat customers.
Selling on multiple platforms isn't difficult, but it requires planning and organization. If you're prepared to manage the process efficiently and ensure adequate inventory and excellent customer service, expansion will open new doors for you in the Saudi and Gulf markets. Just remember: don't expand randomly, be smart and start step by step.