أفضل أنواع المحتوى اللي تقدر تستخدمه لتسويق متجرك الإلكتروني

Sahl Thursday,10 Jul 2025

If you have an online store, you don't just need to showcase your products, you also need to attract your audience's attention and gain their trust. This is where "content marketing" comes in, becoming one of the most powerful marketing tools in the Saudi market. The most important question: What are the best types of content that actually work for online stores? We'll answer this step-by-step.
1. Video Content:
Why is it the most important?
Because people engage with video faster than any other type of content. You can do:
• Product reviews (unboxing, product testing)
• Simple explanations of how to use it
• Short videos for Reels and TikTok
Tip: Try to keep your videos short, clear, and answer customer questions before they ask them.
2. High-quality product images:
Images are just as important as videos. Especially in the Saudi market, customers want to see details before purchasing.
• Images from multiple angles
• Images that demonstrate size and dimensions
• Real-life images of the product being used in everyday life
Tip: Don't use duplicate images from suppliers or the internet; your exclusive images boost your credibility. 3. Interactive Social Media Content:
Saudis are highly engaged with Instagram, Snapchat, and Twitter. Don't just post offers. Try:
• Questions and polls
• Simple contests
• Daily behind-the-scenes content
This type of content brings you closer to your audience and increases their loyalty.
4. Blogs and articles:
What are their benefits?
They increase your search engine visibility (Google) and enhance customer trust.
For example: If you sell skincare products, write an article titled "The Best Way to Use Vitamin C Serum in the Saudi Summer."
Important point: Make sure your articles are useful and written in simple, relatable language.
5. Customer ratings and reviews:
This is considered audience-generated content.
• Publish reviews and photos from real customers
• Encourage your customers to share their experiences
• Use reviews as a marketing point that demonstrates the quality of your products
6. Email and exclusive content:
If you have an email list, that's a treasure trove. • Send educational content and user tips
• Exclusive discounts for subscribers
• Alerts about new products or back-to-stock sales
Benefit: Email is highly effective in reactivating lapsed customers.
7. Infographics and visual content:
They help simplify information, such as comparing two products, ordering methods, or shipping stages. They're very useful in ads or Instagram Stories.
8. Podcast or audio content (if it fits your product):
If your audience is interested in a specific field such as health, technology, or entrepreneurship, podcasts can be a great channel to showcase your expertise and build a long-term relationship with your audience.
Every store has its own style, and there's no one-size-fits-all approach. Experiment with more than one type, monitor your audience's engagement, and focus on content that truly delivers results. The Saudi market is hungry for unique content, and competition is becoming more intense, but content is key to success.