هل تقدر تدمج بين البيع أونلاين والتوصيل بنفسك وش التحديات

Sahl Monday,14 Jul 2025

1. An Idea That Combines Sales and Delivery
At the beginning of any e-commerce business, many people ask:
"Can I sell from my store and deliver the orders myself?"
Especially in the Saudi market, many entrepreneurs start small to save costs.
However, combining sales and delivery requires organization and planning, as it comes with its own challenges.
2. Why do many choose self-delivery?
Initially, self-delivery is very tempting, especially if you have a small number of orders:
• Reduces costs
• Builds a direct relationship with the customer
• Controls the quality and speed of delivery
• Doesn't rely on third-party companies
This is an excellent approach for people working locally in cities like Riyadh, Jeddah, or Dammam.
3. What challenges will you face?
With every advantage comes a challenge:
• Time: Delivering each order yourself takes a significant amount of time, and it will impact your other tasks, such as marketing or ordering.
• Physical and psychological stress: The daily commute and dealing with traffic and various locations is exhausting.
• Multiple orders: If the number of customers increases, it will be difficult to keep up with everyone.
• Area management: If you have orders from different neighborhoods or cities, the situation becomes much more difficult.
4. Are there middle ground?
Of course. Many business owners use a hybrid delivery system:
• They start with self-delivery
• Then they collaborate with independent couriers (via apps like Mrsool, Jahez, or Careem)
• Or they deal with a local delivery company at competitive rates.
This way, they can focus on developing the store without wasting all their time on delivery.
5. Tips for Success If You Decide to Deliver Yourself
• Set a clear daily delivery schedule
• Group orders that are close together and deliver them all at once
• Use navigation apps like Google Maps or Waze
• Give customers an approximate delivery time
• Be courteous and always smile, because you're representing your store yourself
6. What happens when your store expands?
If things progress and you receive a large number of daily orders, you need to rethink your delivery method. At this stage, it's best to turn to more professional solutions such as:
• Specialized delivery companies
• Hiring a permanent representative
• Or creating an internal system to manage shipping and delivery
7. The decision is yours, but organization is key
Self-delivery is an excellent idea to start with, but don't let it hinder your business's growth.
Manage your time, balance costs and effort, and be prepared to change your strategy as the store expands.