How to take advantage of national and religious occasions to increase sales for your online store

Sahl Tuesday,15 Jul 2025

In Saudi Arabia, national and religious occasions are not just days of celebration; they are golden opportunities for e-commerce store owners to boost sales and engage more effectively with customers. Many large stores rely on occasions as part of their annual planning, but even if you run a small store or a startup, you can take advantage of these seasons wisely.
In this blog, we'll explore how you can leverage occasions like Saudi National Day, Ramadan, the two Eids, and the beginning of the school year, turning them into real sales opportunities that boost your income and enhance your store's visibility.
1. Prepare your offer well in advance
Don't wait until the last minute. Prepare your campaign a week or more before the event. Prepare designs, discounts, featured products, and a publishing schedule. Customers like to have time to reflect and explore offers at their own pace.
2. Use a national or religious theme in your visual identity
Temporarily change your store's identity to something more appropriate for the occasion:
• On National Day: Green and white colors, Saudi logos.
• During Ramadan: Ramadan elements, lanterns, and a calm and relaxing atmosphere.
• On Eid: Touches of joy and celebration.
This change attracts attention and makes visitors feel that your store is alive and moving.
3. Offer limited-time and limited-quantity offers.
Offers that are limited to a specific period (such as 3 days or even 24 hours) encourage people to buy quickly. Use phrases like:
"Special offer for the occasion of National Day,"
"Eid discounts for a limited time,"
"Your Ramadan is more affordable with us."
Limit the number of products or quantities to reinforce the sense of a unique opportunity.
4. Use targeted advertising campaigns.
On special occasions, people are more engaged with ads, especially if they are designed to reflect the occasion. Take advantage of sponsored ads on Instagram and Snapchat, targeting your Saudi audience interested in the field you are selling.
5. Launch exclusive products or packages for the occasion.
Examples:
• Eid bags for children.
• Ramadan perfume packages.
• National Day gift products.
People love to buy something special and seasonal, especially if it's attractively wrapped or has a patriotic or religious touch.
6. Encourage customers to share their experiences
Ask customers to share their Eid or National Day purchases using a hashtag specific to your store. This gives you free content, increases your store's exposure, and creates a sense of belonging among customers.
7. Don't forget the congratulatory messages
Even if you're not offering discounts, a simple Eid or National Day message strengthens the relationship between you and your customers. You can send it via email, WhatsApp, or even as a post on social media.
Events in Saudi Arabia aren't just a time for celebration; they're a season of major business activity. If you leverage them wisely, you can boost your sales, gain new customers, and make your online store a part of people's lives during their most important times.
Start planning for the next occasion now, and make your store a strong presence.