Why do most small businesses today start with an online store

Sahl Thursday,17 Jul 2025

In recent years, we've seen a major shift in the way people start their businesses. Instead of looking for a store or renting a place at a high cost, they've started starting from their mobile phones, specifically with a simple online store. But what's the reason? Why has online stores become the preferred starting point for most small businesses in Saudi Arabia?
Let's answer this question in detail:
1. Less capital = Less risk
One of the biggest challenges for anyone starting a business is the costs. Rent, décor, employees, bills... all of these become a burden from the first month. But with an online store? You can start with a small amount and test your idea without risking your entire budget.
2. Reaching the largest number of people
A store serves a neighborhood or region, but an online store serves the entire Kingdom, and possibly even beyond. The idea of reaching people in Riyadh while you're in Jeddah has become easy. And all without leaving your home.
3. Ease of management and follow-up
Today's technologies help you monitor orders, track inventory, and communicate with customers from one place. You can use smart tools that relieve you of manual labor and allow you to focus on developing your project.
4. Flexibility in Work and Time
The online store is open 24 hours a day. You can work on it in the morning, at night after work, or even on weekends. This flexibility has led many people to start their projects while still students or employees.
5. Marketing Has Become Easier and Cheaper
Through platforms like Instagram, Snapchat, and TikTok, products are now delivered to people quickly. And if you have a well-organized online store, you can easily convert visitors into customers.
6. The Situation in Saudi Arabia Is Encouraging
Saudi Arabia has become one of the countries most supportive of digital transformation. People have become accustomed to shopping online, whether for food, clothing, or even household items. This has created a very suitable environment for any project starting with an online store.
7. Ease of Development and Expansion
Once you've proven your success, you can expand your store with additional services such as electronic payment, express delivery, or even a mobile app. Development is easy and straightforward. Today, an online store isn't just a sales tool; it's become the primary platform for small businesses to succeed. It saves time, reduces costs, and gives you a real opportunity for growth. If you're planning to start your own business, an online store is the smart first step.
If you're looking to get started but don't know where to begin, the Sahal team will help you from the very beginning until you launch your store professionally, keeping pace with the Saudi market.