Simple steps to make your store appear on Google

Sahl Thursday,17 Jul 2025

If you have a new online store and are tired of seeing fewer visitors, it's likely because your store isn't showing up on search engines like Google. Of course, Google is the first place people search for any product. So, if your store doesn't appear there, it's as if you've opened a shop on an empty street.
But don't be afraid; you don't need to be a technical expert or spend thousands of riyals to get started. With a few simple steps, you can implement them yourself and help your store appear on Google and rank high in the results.
Let's explain them step by step:
1. Choose the right keywords
The first step is to understand what words your customers are searching for. For example, if you sell oriental perfumes, search for terms like "luxurious men's perfumes" or "original Arabic perfume." Using free tools like Google Keyword Planner or Ubersuggest can help you a lot.
Tip: Avoid using overly general terms like "perfume," as they're very competitive. Focus on more specific terms that are more relevant to your products.
2. Write a smart description for each product.
Google reads the content on product pages, so make sure each product has a unique and useful description. Don't forget to include the keywords you searched for.
For example: instead of writing "men's perfume," write "long-lasting oriental men's perfume, suitable for everyday use and special occasions."
3. Create a blog inside your store.
A blog is one of the most powerful tools to help you rank high on Google. Write articles about using your products, or tips related to the type of products you sell.
For example: If you sell kitchen supplies, create a blog titled "The 5 Best Kitchen Tools That Make Everyday Cooking Easier."
Each article gives you a chance to appear higher on Google.
4. Ensure your site is fast and mobile-friendly.
Google cares deeply about user experience. If your site is slow or doesn't work well on mobile, it negatively impacts your rankings.
Use tools like Google PageSpeed Insights to identify speed issues and make your store responsive across all devices.
5. Connect your store to Google Search Console and Google Analytics
Official Google tools provide you with accurate data about visitors and any issues you may encounter on your pages. Registering your store is an important step to start showing up in search results.
Be sure to submit a sitemap to help Google read your pages faster.
6. Get customer reviews and opinions
Google loves stores with real engagement. The more reviews your store has, the better your search results will be.
Be smart and encourage your customers to write reviews after every order. Even a small discount in exchange for their opinion can make a big difference.
7. Use smart internal and external links
Link your store pages to each other (for example, from the men's perfume page, you can link to the women's perfume page). If you can get a link from another website that leads to your store, this will boost Google's confidence in you.
Improving your store's visibility on Google isn't impossible, and it doesn't require extensive expertise. With simple steps like choosing the right keywords, optimizing product descriptions, and creating a useful blog, you can rise in the rankings and increase visits and sales.
Don't forget that the environment in the Kingdom of Saudi Arabia has become very fertile for e-commerce, and the number of people shopping online increases every day. So why miss the opportunity?
And if you want to start your store from scratch in a professional manner that complies with Google standards, the Sahal team will prepare you for an online store ready for success from day one.