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In the world of e-commerce, there's a simple but very important secret: timing. Not all days or hours are the same, and some periods are golden for your store, while others pass you by. If you know when people buy the most, you can prepare your offers and inventory and make the most of every moment.
Today, let's talk about peak times in e-commerce stores and how you can predict and capitalize on them, especially in the Saudi market.
1. What is meant by "peak times"?
Peak times are the periods when store visits increase significantly and purchases increase. They can be specific seasons of the year, certain days of the week, or even certain hours of the day.
Knowing these times helps you:
• Schedule your offers and discounts.
• Prepare sufficient inventory.
• Maximize your marketing campaigns.
• Avoid delivery delays.
2. The most popular shopping seasons in Saudi Arabia
In the Kingdom of Saudi Arabia, there are certain seasons that are considered peak sales times for e-commerce stores, including:
• Ramadan and Eid: These periods see a high demand for clothing, gifts, and food products.
• Back to School: An important season for stationery, clothing, and electronics.
• National Day and International Shopping Day: Like Black Friday, these times see a huge increase in sales.
• End of Year and New Year: Many people buy gifts or renew their items.
3. The Best Days of the Week to Sell
In general, statistics show that most people buy more on the weekend, especially:
• Thursday and Friday: Many people are relaxed, have time and the opportunity to browse.
• Saturday, sometimes: People prepare for the new week and buy what they need.
However, this varies depending on the type of product. That's why you should monitor your store's reports and see for yourself.
4. The Best Times of the Day
Shopping times vary, but are often:
• After 4 PM to 11 PM.
During this time, most people are free, connected to the internet, and heading out for rest or entertainment.
If you're running paid ads, try to focus them on this time to benefit from the highest engagement.
5. How do you know exactly when your store's peak times are?
Each store has its own unique characteristics. To know your peak times:
• Monitor visitor reports through Google Analytics or your store's dashboard.
• Look for the days and hours of frequent purchases.
• Watch for an increase in inquiries or orders during certain times.
• Try different ad campaigns and compare the results.
All this data helps you build a precise marketing plan and take advantage of every possible opportunity.
6. Prepare your store before the peak, not after.
The mistake many store owners make is to move after the rush begins. Better:
• Start your promotions days before the peak.
• Prepare your inventory, shipping, and team in advance.
• Set up and test your website to be fast and simple.
This is where "Sahl" comes in to help you prepare your store in the best possible way, whether in terms of speed, automation, or integration with shipping companies.
Peak times are golden opportunities to double sales, but you must be smart in reading and exploiting them. Track your numbers, prepare early, and invest in smart marketing and setup.
And if you want to start or develop your online store to be ready for peak times, don't worry!
تعرف على تأثير حجم أيقونات الدفع على راحة العميل السعودي وقراره عند الشراء
تعرف على أهمية التوصيل المجاني بعد مبلغ محدد وكيف ينعكس على قرار العميل في المتاجر الإلكترونية بالسعودية
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