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Mobile has become the primary way people access online stores, especially in Saudi Arabia. Many visitors no longer use laptops or computers to access stores, and every step of the way, from browsing to payment, is now done on mobile. For this reason, any online store owner must prioritize the mobile user experience, as even the slightest delay or uncomfortable design can cause a customer to leave the store and never complete their order.
1. Responsive and User-Friendly Design
The first thing a visitor notices is the appearance of the store. If the design doesn't adapt to the mobile screen, the text is small, or the buttons are difficult to reach, it can be frustrating. The design must be clear, the font large enough, and the buttons arranged in a way that makes them easy to click, even if the user has one hand.
2. Page Loading Speed
Customers don't like waiting, especially when browsing on mobile. If pages are heavy or load slowly, there's a high chance they'll abandon the store before completing the browsing process. Optimizing images, reducing heavy plugins, and using robust hosting can help speed up your store on mobile. 3. Ease of Navigation
The main menu should be clear and easy to navigate, with shortcuts to the most important sections. A quick search bar and automatic suggestions increase ease of navigation and allow the customer to quickly find the product they're looking for.
4. Simplified Product Pages
On mobile devices, space is limited, so the product page should display the most important information concisely: product name, clear image, price, size or color options, and a prominent "Add to Cart" button. If the customer has to click a lot to access this information, they're likely to get bored and leave.
5. Easy One-Tap Payment
One of the most powerful features that make the mobile ordering experience easier is the availability of simple payment options like "Apple Pay" or "STC Pay." When payment is easy, the customer completes the order in seconds without entering a lot of information.
6. Instant Support (such as Live Chat)
Having a "Contact Us" button or a live chat in the bottom corner of the mobile device helps the customer if they encounter any problems. The mere presence of this option gives the customer peace of mind that they can ask questions at any time.
7. Simplified Shopping Cart Experience
There's nothing worse than a complicated shopping cart on mobile. It should be simple, with minimal steps, and every button clearly visible, from "View Cart" to "Complete Order."
If you want to boost your store's sales, don't focus solely on the desktop version of the website. Focus on mobile, as most customers visit your store from there. Make sure every step, from browsing to paying, is easy, fast, and clear. And if you need to develop your store to make it more convenient for customers on mobile, the Sahal team is ready to help you with their expertise and knowledge of the Saudi market.
تعرف على تأثير حجم أيقونات الدفع على راحة العميل السعودي وقراره عند الشراء
تعرف على أهمية التوصيل المجاني بعد مبلغ محدد وكيف ينعكس على قرار العميل في المتاجر الإلكترونية بالسعودية
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