هل ممكن تنجح بمشروعك بدون تسويق مدفوع

Sahl Tuesday,22 Jul 2025

Many people think about opening an online store, but when it comes to advertising, they immediately ask, "I don't have a large budget. Can I succeed without paid marketing?" The simple answer is: Yes, you can, but you need to work smartly and rely on free tools and methods to compensate for the lack of paid campaigns. In this blog, we'll outline practical, proven steps to help you navigate your first e-commerce journey without spending a single riyal on advertising.
1. Rely on powerful content
If you can write simple, useful, and relatable content, you have a powerful weapon! Start a blog, publish awareness posts on your store accounts, or post educational images of your products, and let the content help people and guide them to solutions. Good content spreads itself, especially on Twitter and Instagram, and puts you in the "organic reach" mood.
2. Take advantage of WhatsApp and Facebook groups
There are thousands of groups dedicated to your products or target audience, such as groups for mothers, coffee enthusiasts, and luxury goods lovers, among others. You can display your products indirectly or answer inquiries and introduce people to your store. This generates real traffic without spending any money.
3. Make your website work for you (SEO)
If your online store is properly designed and optimized for search engines (SEO), you can generate significant traffic from Google without paying for a single ad! How?
Add a description to each product, including keywords customers are searching for, and update the page content regularly. Be smart when choosing titles such as "Best Skincare Products in Saudi Arabia" and other phrases people are searching for.
4. Treat your customers like partners
If a customer has tried you and is happy, you can ask them to recommend you to their friends, write a review, or send you a photo of the product they're using. This type of marketing is called referral marketing, and it's considered one of the most powerful free methods, because people trust the words of their friends more than any advertisement.
5. Make smart partnerships with similar accounts or projects.
You can partner with small accounts or similar projects (but not competitors). They'll mention you, and you'll do the same. For example, a store that sells coffee supplies might partner with an account specializing in coffee recipes. Each party gains a new audience.
6. Participate in seasonal events and occasions.
In Saudi Arabia, events are numerous and the seasons are long, from Founding Day to National Day, Ramadan, and others. Take advantage of these events even without advertising. Create offers or content that speaks to the occasion, and share them in the comments, with influencers, or even on hashtags. These are golden moments to stand out.
Paid marketing is a powerful tool, but it's not the only path to success. You can build your store step by step without spending a lot, but you must take action, build content, and stay close to your customers. Success without a budget is possible, but it requires time and planning. "Sahl" can help you launch your store fully equipped from all aspects, saving you time and effort, whether you plan to market or just build muscle.