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Sahl Tuesday,22 Jul 2025

Many entrepreneurs start their business with great enthusiasm, posting, marketing, and monitoring the numbers daily for the first two weeks. But if they don't see high sales or strong engagement from the start, frustration sets in. The question here is: How long should you really wait before you judge the success of your store? Is it the first month? Three months? A year?
In this blog, we'll answer this question in detail, giving you a logical and practical perspective to help you determine whether your project is on the right track or needs adjustments.
1. Don't judge your store by the first week
Most businesses need a set-up period before they start reaping the benefits. In other words, it's unreasonable to judge your store's success in the first 10 days! During this period, you're just starting out:
• Trying to get to know your audience
• Experimenting with content types
• Getting to know the market
• And starting to understand which products are selling well.
If you don't receive many requests, that's perfectly normal. The idea is to use the first few weeks to gather data and improve the user experience. 2. The First Month: The Establishment and Numbers Collection Phase
In the first month, you should focus on these things:
• How many visitors entered your store?
• What products did they view the most?
• How long did they stay on the site?
• Did people add products to their cart?
These are all strong indicators that there is interest in your project, even if there aren't many sales. Don't rush; focus on building brand awareness.
3. The Second and Third Months: The Beginning of Real Results
Usually, after the second month, you'll start to see:
• Repeat visits from the same people
• First customer review
• First person to return and purchase again
• Small, steady increases in engagement and sales
Here you can tell your store is starting to take off, and you can begin to analyze the results more clearly. If there's no improvement in this stage, you should review:
• Pricing
• Quality of images and descriptions
• Delivery method
• Payment experience
4. 3 to 6 months: Stabilization and expansion period
If you continue to develop and improve your store for 3 to 6 months, and monitor performance periodically, you will notice:
• Growth in the number of customers
• Beginning to build a customer base
• Increase in the average monthly order
• Positive reviews and comments
At this stage, you can say you've passed the "initiation" stage and entered the "sustainability" stage. This is when you start thinking about expansion, such as adding new products or opening a second sales channel.
5. ⌛ Timing varies by product type and market
There is no fixed timeframe for success, as it varies depending on:
• Product type (seasonal? everyday? luxury?)
• Target group (students? mothers? businessmen?)
• Strength of competitors
• Size of the market you operate in
This means that one person might succeed in a month, another might need 6 months, and a third might succeed after a year. The important thing is to constantly monitor your progress and adjust accordingly.
6. When can you say "My project is successful"?
You can consider your project successful when you see the following:
• A steady monthly income
• Customers ordering more often
• Consistently positive reviews
• You feel comfortable and balanced in managing the store
• You're able to gradually expand without pressure
If you haven't reached this stage, it doesn't mean you've failed; you may just need more time or some adjustments to your plan.
Don't judge your store's success by the first week, or even the first month. E-commerce is like a plant; you plant today and reap later. Patience and consistency are more important than being dazzled by the beginning. If you intend to build a truly successful store in the Saudi market, be patient, work on the content, and improve the customer experience.
And if you want to start right from the beginning, the "Sahl" team is ready to help you launch a professional online store, saving you the difficult experience and preparing you for success from the start.