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Sahl Tuesday,22 Jul 2025

Many e-commerce store owners rush to launch their first sponsored ad, believing that budget alone is enough to generate orders and sales. But the truth is? If you don't properly prepare your store before advertising, you'll waste money on visitors who leave without purchasing.
In this blog, we'll explain the essential things you need to prepare before launching your first ad for your store, especially if you're targeting the Saudi market. This will ensure that every riyal you invest in advertising yields real results.
1. The product page must be perfect.
The first thing a visitor will see is the product page. Don't launch your ad unless:
• The images are clear and professional.
• There are multiple images of the product from different angles.
• The description is written in a way that convinces the customer and explains the benefits.
• The price is clearly visible.
• Buttons (such as "Add to Cart" or "Order Now") are prominent and easy to navigate.
A visitor who clicks on your ad wants to be convinced quickly. Don't let them be confused or search too much.
2. Make sure your store is mobile-friendly.
90% of visitors will access your store from their mobile devices, especially in the Kingdom.
Try opening your store yourself from a mobile device and see:
• Is the navigation clear and easy?
• Are there any slow loading or loading issues?
• Is the checkout page working smoothly?
If your site isn't mobile-responsive, visitors will leave before even completing a second.
3. Provide an easy and secure payment method.
There's nothing worse than a customer getting to the checkout and leaving because they didn't find a suitable method. Make sure you offer multiple options, such as:
• Mada
• Apple Pay
• STC Pay
• Bank transfer
• Cash on delivery (if available).
Most importantly, make this information clear upfront, rather than letting the customer discover it at the last step.
4. Clarify shipping and delivery options.
One of the most common questions customers ask in Saudi Arabia is: "How long does delivery take?"
Before you launch your ad, the following should be clearly stated on the website:
• Shipping companies you work with
• Expected delivery times
• Shipping costs
• Is there free delivery above a certain amount?
The more clear you are, the greater the likelihood of completing the order.
5. An "About Us" page or a brief summary that builds confidence
A customer is learning about your store for the first time, and they want to know who's behind the screen.
Write an "About Us" page or even a brief summary that explains:
• Who are you?
• What do you offer?
• What makes you unique?
• Are you Saudi? (This point builds confidence)
Confidence is very important before making a purchase, especially for the first time.
6. Provide an easy way to communicate (WhatsApp, for example).
Make communication with you easy and clear. A fixed WhatsApp button on the website gives visitors the comfort of being able to ask questions at any time.
Some customers don't buy unless they ask a simple question. Don't waste them because you didn't provide a clear method.
7. Try the order yourself or let someone else try it.
Before you pay for the ad, try ordering a product yourself as a customer, or let someone you know try it. Observe:
• Was the experience smooth?
• Did they encounter difficulties paying or navigating?
• Did they receive a confirmation email or text message?
• If there's any point that's stalling the customer, fix it before you start attracting visitors with the ad.
8. Define your exact goal for the ad.
Before you launch your ad, ask yourself:
• Do you want visits?
• Do you want orders?
• Do you want to promote a specific product?
• Do you want to promote the store as a whole?
Defining your goal will help you choose the appropriate ad type and content, and analyze the results realistically.
Advertising without preparing the store is like inviting people to a restaurant whose kitchen isn't fully equipped. Ready. To ensure that every visitor who arrives at your store from the ad has an excellent experience and actually orders, you need to have everything ready right: from the product page to payment, shipping, and communication.
Don't waste your budget on ads that won't yield results. Start with a well-thought-out plan.
And if you want to start your store with a solid foundation, the "Sahl" team is ready to help you design a professional, integrated online store from the first visit to the final step of the purchase.