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Sahl Wednesday,30 Jul 2025

Many online store owners try to be "for everyone," but they forget that the real strength can lie in their local identity.
In Saudi Arabia, every region has its own dialect, customs, heritage, and sometimes even its own food and fashion.
Imagine if your store leveraged this intelligently... it would be unlike any other!
Let's explain further.
1. Your Local Identity = A Competitive Advantage
Whether you're from Najd, Hijaz, the South, or the Eastern Province... each region has its own unique character that you can leverage in:
• Product names
• Writing and communication style
• Store design
• Packaging
• Even in advertising
Customers feel like you're "from them" and will become more attached to your store.
2. Examples of exploiting identity:
• A store from the south uses a simple local dialect and offers traditional products packaged in a modern style.
• A store from Taif links its products to Taif's flowers or breezes.
• A store from Al-Ahsa delivers its products in packaging featuring palm trees or well-known local names.
This type of connection makes your store unique and difficult to imitate.
3. Saudi customers love stories.
When you connect your store to a story from your environment, customers are more attracted.
For example, you might say:
"Our idea began in our gatherings in Asir, when my mother and I would prepare the incense mixture that has become our best-selling product today."
This type of story builds customer confidence...and makes you feel like your store is "authentic."
4. Exploiting the Local Dialect
You don't need to write everything in your region's dialect, but a word here and there can make your store stand out.
For example:
• "This has been our business for years"
• "We deliver to your doorstep, my dear"
• "We chose this blend from the finest crops grown in our region"
These phrases touch the heart... and leave an impression.
5. Local Delivery Serves You Better
If you primarily target your region, you can deliver orders quickly and serve customers in a more personalized way.
Reduced delivery time + a genuine expression of identity = high customer loyalty.
6. When do you grow? When you start small and authentically.
There's no problem starting a store that serves your region.
On the contrary, many global stores started in small communities... and grew until they became "very local."
Focus on the passion of the people of your region... and believe me, people from other regions will come to you.
Your local identity isn't just a memory... it's a scalable brand.
A store that can express its community, touch people's feelings, and reflect its environment... can succeed without competing with the big players, because it simply doesn't resemble them!
If you want to build a store that resembles you and reflects the spirit of your region, our Sahl team is ready to design an online store for you that translates your identity into a comprehensive marketing experience.