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If your store is growing and experiencing a lot of interaction, it's natural to ask yourself:
Do I have to respond to every comment? Every message? Every inquiry?
Or can I organize things smarter than this?
In today's Saudi market, people expect a quick response, but they value organization more than randomness.
Responding to every comment isn't always a solution...but neglecting communication can cost you dearly.
Let's show you how to manage communication intelligently, without pressure or negligence.
1. The response doesn't always have to be immediate...but it does have to be present.
People understand that you're busy, but they don't understand being ignored.
Even if it's delayed, let them know that you're getting back to them:
For example: "We received your message and will respond within 24 hours, God willing."
This is simpler than making them wait without any interaction.
2. Not every comment requires the same type of response.
Divide interaction into types:
• ❓ Inquiry: A clear and quick response.
• 💬 A casual comment or compliment: A light response or like.
• 😠 A complaint or criticism: Special and cautious treatment.
• 🔁 Frequently asked questions: Use a standardized response or an automated message.
This arrangement helps you manage time and energy.
3. Automated responses aren't a problem... if they're smart.
Use bots on WhatsApp or Instagram to answer frequently asked questions, such as:
• Business hours
• Ordering methods
• Delivery and exchange policy
But the most important thing?
Make the automated response clear and in your own personal style so it doesn't appear dry.
4. Assign a person or team if interactions increase.
If the number of messages becomes large, you can't handle it alone.
Create a small team (even if it's just one person at first) to handle communication.
Training them on your style, your response method, and the store's tone of voice is essential to ensure the "feel" your store conveys to customers doesn't change. 5. Take a break... but keep the door ajar.
You don't need to respond 24 hours a day.
But give them a way to know when you'll respond, such as:
• An automatic message that says, "Currently out of business hours. We'll get back to you as soon as we get back."
• Clarifying the times in your bio or website.
• Setting a fixed time each day for responses (e.g., every 9 AM and 5 PM).
This gives you peace of mind and makes people feel comfortable that you haven't forgotten about them.
6. Neglect is costly... but overindulgence is exhausting.
The goal is to strike a balance between:
• The quality of communication
• Your peace of mind
• The store's reputation
Respond to those who deserve it, engage with your audience, and have tools to organize your time.
People in Saudi Arabia notice interest and appreciate even simple interaction... if it's genuine.
There's no rule that says you have to respond to "everything"...
But there's a golden rule: Don't ignore anyone without making it clear when and how you'll respond.
Manage your time and make communication smart, clear, and effective.
Want to start your store from scratch with a professional communication style? Let us help you set up a store that makes your customers feel comfortable... and you feel even more comfortable.
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