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There's a big difference between an online store that sells products and a store that makes people come back every week, not just to buy... but to feel like they belong there.
Today, many stores in the Kingdom no longer want to be just a "point of sale," but rather a "connection point."
They want to create a community.
But how can your store become a community? And how do you connect people within it? These are practical steps to help you get started.
1. First things first: What does "a community around the store" mean?
This means that customers don't just buy from you...
They also interact with you, talk about you, come back to you, and even advocate for you!
They develop a sense of belonging to the store, as if they are part of its story, not just customers.
2. Define the shared value between you and them
To build a community, you must first define:
What connects you and your audience?
Is it a love of specialty coffee?
Is it an interest in modest fashion?
Is it a love of technology?
Is it a support for local products?
The more you can create a clear identity and value, the more people will be able to say, "Yes! This store represents me!"
3. Content is the first gateway to building a community
Don't just stick to product images...
Start introducing topics your audience is talking about, such as:
• Tips and real-life experiences
• Customer stories
• Content produced by followers (photos, videos, their experiences)
• Contests and questions that generate engagement
• Their opinions on your decisions or upcoming products
All of this makes the customer feel like they're not just "buying," but "participating."
4. Create a place that brings them together (even if it's digital)
What do you think of:
• A WhatsApp or Telegram group for fans of your products
• A small forum on your website
• A YouTube or Snapchat channel where you post customer stories
• A weekly content series called "community"
The idea is to create a space for them to meet, talk, and share. 5. Treat your customers like "partners."
Ask them for their opinions on new products, and ask them:
• Do you want us to add a certain color?
• What do you think of the new packaging?
• What do you expect our next offer to be?
These questions create strong loyalty because customers feel they have a voice and influence.
6. Reward them for their engagement... not just for their purchases.
Anyone who shares a photo, writes a review, or comments should be honored.
You can give them:
• A special discount
• A mention of their name on the page
• A small gift with their next order
• Post their photo on your website
This makes them feel special and more connected.
Any online store can become a "community" if they understand their audience and offer them more than one product...
Provide them with a sense of connection, connection, and importance.
In Saudi Arabia today, success lies not only in product quality, but also in building an ongoing relationship with the customer.
Community is the strongest form of loyalty.
You can create your store easily
