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In today's e-commerce world, especially in the Saudi market, competition has become extremely fierce... and every day a new store emerges, offering deals, prices, and ideas that may be similar to yours.
But is the solution to imitate them? Or to ignore them completely?
Neither...
The secret is: monitor, understand, and innovate.
In this blog, we'll dive with you step-by-step into how to monitor your competitors and benefit from them without becoming a boring copycat.
1. Why monitor your competitors in the first place?
Monitoring isn't a weakness, nor does it mean you're inferior to them.
On the contrary:
• It helps you understand what the market offers
• It reveals the strengths and weaknesses of others
• It gives you new ideas to develop in your own way
• It protects you from repeating the same mistakes others have made
2. Imitating them can destroy your identity
If you did everything they did, the customer would say:
"Why should I buy from you when I have the original?"
People today are looking for something different, a new experience, and a special touch. Excellence is what makes a customer stop by your store, even if they pass by twenty others.
3. How do you monitor them intelligently?
We don't mean visiting their websites every day and flipping through the photos...
Observe with an analytical mindset:
• How do they write product descriptions?
• What type of content do they post on social media?
• How do they respond to comments and inquiries?
• What seasonal offers do they offer?
• Do they have loyalty programs or coupons?
Observe and note down... then begin the development phase.
4. Be "the unique one," not just "the existing one."
After you've monitored, ask yourself:
• Can I add something they don't have?
• Can I serve a segment they don't?
• Can I deliver the product faster?
• Can I be clearer, simpler, or easier?
This is where your role as a business owner comes in: transforming the information you've gathered into smart decisions.
5. Real Examples from the Saudi Market
There are stores that focused more on customer service than their competitors and succeeded.
There are stores that offered same-day delivery and excelled.
There are stores that created a unique packaging experience that customers took pictures of and shared.
None of these things existed before, but they noticed gaps in the market... and exploited them.
6. Don't Watch "Number," Watch "Value"
You don't have to watch every store. Identify three or four truly successful stores that represent your market and monitor them closely.
Follow them weekly and record any changes or new developments.
A smart store doesn't imitate, but it doesn't operate haphazardly either.
Observe the market... but keep your own voice, not someone else's.
The successful person in commerce is the one who knows what's available, adds their own touch, and surprises customers with something they didn't expect.
If you need help turning these ideas into a real online store, you can contact us at Sahl and we'll build you a superior store from day one.
You can create your store easily
