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With the massive expansion of e-commerce, the question of international shipping has become a major concern for store owners, especially in the Kingdom of Saudi Arabia. Many merchants begin their journey by targeting the local market, but over time, they receive requests and inquiries from nearby or even distant countries. This is where the confusion begins: Should I enable international shipping? Or should I focus solely on the local market?
In this blog post, we'll explain when international shipping is an excellent option for your store, and when it's just an unnecessary cost. We'll also share some important tips before you decide to implement it.
1. International shipping isn't for everyone... at first!
Most stores start small, targeting customers within the same country. If your store is new and hasn't yet established itself locally, it's best to focus your efforts on the local market first. International shipping requires planning, a system, and strong experience in order management. Don't rush things.
2. When is international shipping a smart idea?
If you have a unique or rare product that customers from other countries are requesting.
If you receive frequent inquiries from outside Saudi Arabia,
If you sell lightweight, easy-to-ship products (such as accessories, clothing, or small tech gadgets),
If your store's identity is strong and ready to compete globally,
This may be the right time to start considering enabling international shipping, but with measured steps.
3. Can you start gradually?
Yes, you don't need to enable shipping to all countries worldwide from day one! You can start with the Gulf countries (such as the UAE, Kuwait, and Bahrain) because the distances are shorter and the shipping costs are cheaper. Then you can expand based on demand.
4. Challenges you need to consider:
* International shipping is expensive, and you must calculate whether the customer is willing to pay the difference.
* Taxes and customs fees. Some countries impose fees on products.
* Returns: Can you afford the cost of a return from outside Saudi Arabia?
* Delivery delays: International shipping is often slower, and this can upset the customer.
5. How do you enable international shipping in your store?
If you use ready-made platforms like Salla, Zid, or Shopify, there are special settings for enabling international shipping. You can add international shipping companies like DHL, Aramex, or FedEx, or even connect with local shipping providers that offer international shipping.
Don't forget to specify:
* Countries allowed for shipping
* Shipping cost based on weight or category
* Expected delivery time
6. Does it help you increase sales?
Of course! Opening your store to markets outside Saudi Arabia can open up new opportunities, especially if your product is unique. But the most important thing is to have customer service ready to handle inquiries from other countries, and to properly calculate the cost and time.
7. When should you say "no" to international shipping?
* If your products are heavy or breakable.
* If you have problems with local delivery already.
* If your current budget doesn't cover the cost of setup and testing.
* If customs and regulations in the targeted countries are complex or difficult.
Enabling international shipping is a big step and must be well thought out. It's not suitable for all stores, but it can be a catalyst for a qualitative shift if you decide to open at the right time and in the right way. Take your time, test the market, and start gradually. And if you're using a platform that supports advanced settings, like the ones we offer at Sahl, activating international shipping will be easier than you can imagine!
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