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In the world of e-commerce, customers make purchases with their eyes, especially in the Saudi market, which is witnessing intense competition between stores. Many visitors look at product images before reading the description or specifications. This is where interactive images, such as animated GIFs or 360° views, come in. They help customers understand the product more realistically, as if they are touching it.
In this post, we explain the importance of using these types of images and how they can increase conversion rates in your store and reduce returns and inquiries.
1. Customers don't buy unless they understand the product well.
A static image isn't always enough, especially if you're selling a product with fine details or that moves in a specific way (such as appliances, clothing, or furniture). Animated images or 360° views give the customer a complete and clear view of the product, making them more confident in their purchase.
2. They reduce returns and problems after the sale.
Many returns are due to the product not being as the customer expected. But if they see it rotated 360 degrees, or see a short video or GIF explaining how to use it, they'll know exactly what they're getting into, and complaints will be significantly reduced.
3. Significantly Increases Sales
Studies show that products with interactive displays or animated images increase sales by 10% to 30% more than products with only static images. Simply put, this is because customers are influenced by realistic displays and are more quickly convinced.
4. Differentiates You from Other Stores
Many stores display the same product, but adding an interactive touch, such as a 360° display or a realistic GIF, attracts the customer more. This is important if you're selling products with strong competition.
5. Great for Mobile Display
Although most Saudi shoppers use mobile phones, animated images or 360° displays work perfectly on small screens and provide a rich experience that doesn't require downloading heavy videos or files.
6. Works with many types of products
* Clothing: Shows how the item moves with the body
* Electronics: Explains how the device works
* Furniture: Shows the shape of the item from all sides
* Accessories: Gives a realistic glimpse of shine and size
This means you can use it with almost any product whose appearance can be affected by movement or angle.
7. Easy to add to store platforms
Whether you use Shopify, Salla, Zed, or a dedicated platform from Sahel, you can easily add animated images and 360° views. Some tools are ready-made and dedicated to this type of content without any complexity.
8. What's the difference between video and animated images?
Animated images (GIFs): Light, fast, and play automatically.
Video: Requires manual operation, but provides more detail.
360° views: Interactive; the customer can move the image with their hand and see the angles.
Each type has its uses, and it's important to choose the one that best serves your product.
Ultimately, interactive product displays have become an essential element for any online store that wants to gain customer trust and increase sales. Animations and 360° View aren't just luxury items or cosmetic extras; they're powerful tools that directly impact purchasing decisions. If you want to make your store stand out and reduce after-sales problems, consider adding this feature to your products. If you use [Sahl's] website development services, we can help you integrate it professionally and quickly, fitting your store's identity.
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