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One of the most common questions we receive from new store owners is, "Do I have to write a long description for each product? Or are quick bullet points enough?" The answer isn't the same for everyone, as it largely depends on the type of product and the nature of the customer visiting your store.
1. Products vary... and so do descriptions.
If you're selling a simple, straightforward product like a mug, headphone, or T-shirt, a few bullet points (e.g., material, size, color) may be sufficient. However, if the product is complex or has multiple features, like a smart device or a product with multiple uses, a long description is essential. It explains the details that can convince the customer to click the buy button.
2. Saudi customers like to understand before they buy.
In the Saudi market, customers have become smarter than before. They compare, search, read reviews, and analyze the description before paying. If they don't find sufficient information about your product, they may simply leave and go to another store to get what they need. Therefore, having a detailed description saves you from losing many customers.
3. Does length bore customers?
Not necessarily. If you write your description in simple language and divide it into well-organized paragraphs or bullet points, the customer will easily continue reading. The idea is to make your content interesting and useful, not boring or filled with unnecessary marketing jargon.
4. Strike a balance between length and speed.
The best approach? First, write quick bullet points that summarize the features, such as (product material, main benefit, how to use). Then, go deeper and elaborate for the customer who likes to read before deciding. This way, you attract both types of visitors: those who want to make a decision quickly, and those who want to be reassured and confirmed first.
5. Don't forget search engines.
A long description helps your store appear on search engines like Google. When you write a description with keywords like (best men's leather bag, waterproof Bluetooth headphones, etc.), Google understands your product better and begins displaying it to searchers. This increases the chances of your store being seen by new customers.
6. When should I be brief?
If you're using a landing page for an advertising campaign, yes, keep the message brief and direct. But on the product page? Don't be too brief, because this is where the visitor truly intends to buy and wants details to convince them. There's no golden rule for everyone, but if you understand the nature of your product and your customer's behavior, you can make a decision. Be smart in organizing your description, minimize formal language, and adorn the page with clear information that will help the customer trust and buy.
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