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If you're planning to open an online store or are currently working on one, a question has probably crossed your mind:
Do I need to hire a professional photographer to photograph the products? Or can I use my mobile phone and take the photos myself?
This question is important, especially since photos are the first display of your product and the first thing that catches a customer's eye.
1. The Importance of Photos in Online Stores
In a physical store, customers can touch and try the product. But in an online store, the image is everything. It explains, motivates, and persuades. The clearer and more attractive the image, the greater the chances of a sale.
2. When Do You Need a Professional Photographer?
If you sell expensive products or products with fine details (such as jewelry, electronics, or luxury clothing), professional photography makes a huge difference. The photographer knows how to adjust the lighting, angles, and backgrounds, making your product look like a large advertisement. This is especially true if you plan to market on platforms like Instagram or run powerful advertising campaigns.
3. When Can You Take Your Own Photographs?
If your products are simple or you're just starting out, you can start with mobile photography. But the most important thing:
* Provide natural lighting or use white lighting.
* Choose a clean background (plain or white).
* Shoot from multiple angles.
* Ensure your photos are high-quality and free of shake.
4. Simple tools to help you with selfies
* Ready-made white or wooden backgrounds.
* Mobile phone tripod.
* Ring light.
* Free photo editing software like Snapseed or Lightroom.
5. Shoot video or animated photos
Some customers like to see the product moving or being used. If you shoot a simple video or GIF that shows the product in use, this will give the customer more confidence and reduce their inquiries.
6. Experiment and monitor the results
Try taking photos yourself and upload them to the store. After a while, monitor engagement and sales. If you notice that the photos aren't helping, you can improve and hire a professional. This way, you don't waste money on something you don't know will work.
There's no one-size-fits-all answer, but your product image must be:
* Clear
* Bright
* Highlight the product details
Whether you take it yourself or hire a professional, the most important thing is that it comes out with a quality that befits your store and reflects your professionalism.
You can create your store easily
