دور ألوان الأزرار في زيادة معدل النقرات والشراء

Sahl Sunday,10 Aug 2025

You might not expect it, but the color of the button in your online store could mean the difference between a customer clicking "Buy Now" and a customer leaving without completing the order. Colors are an essential part of any store's design, and in Saudi Arabia, customers are greatly influenced by the colors they see, especially if they align with the brand's identity and reflect trust and clarity.
1. How do colors affect customer behavior?
Colors stimulate emotions. For example, red creates a sense of urgency, green suggests trust and reassurance, while blue reflects professionalism. Choosing the right color for buttons helps guide the customer to the next step easily.
2. Buttons and their relationship to click-through rate
If the "Add to Cart" or "Buy Now" button is prominent and clearly colored, it will attract the customer's attention amidst the content and images, significantly increasing click-through rate.
3. Choosing the right colors for your store's identity
The button's color should be consistent with the brand's colors, while at the same time being distinct from the rest of the page elements to stand out. For example, if a store has muted colors, a yellow or orange button can create a strong, eye-catching contrast.
4. The Importance of Clear Button Text
It's not enough for a button to have an attractive color; the text on it must be clear and easy to read, with an appropriate font and size chosen so that customers can easily read it on mobile and computer.
5. Experiment on Different Devices
In Saudi Arabia, a large percentage of shopping is done on mobile, so you need to ensure that the buttons are clear and easy to press, even on a small screen.
6. Experiment and Test Colors
There's no "magic" color that works for all stores, but there are experiments and experiments. Try changing the button color for a while and see how the click rate and sales change, then choose the most effective color.
Button colors are a simple element, but they have a significant impact on customer behavior. By choosing the right color and designing the button clearly, you can significantly increase click rate and sales.