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Technological development in Saudi Arabia has become more rapid than ever, and customers have come to expect shopping experiences that are different from traditional ones. Augmented reality (AR) is a technology that allows them to see how a product will look in real life before they purchase it, whether it's a piece of furniture, glasses, or even a dress.
What is AR in shopping?
AR integrates digital products with the real environment using a mobile phone or tablet camera. For example, you can point your phone's camera at the living room and see how the sofa you're planning to buy will look in that space.
Why is it important now?
* Customers are looking for a real-life experience before purchasing.
* It reduces the likelihood of returns because it helps them verify the product before paying.
* It increases engagement on the website or app.
Its impact on store sales
In Saudi Arabia, furniture, clothing, and eyewear stores have begun adopting AR, and some have seen sales increase by more than 40% in just a few months. The reason is simple: customers are now imagining the product in their lives before purchasing it.
How can you add it to your store?
* Hire programmers specializing in augmented reality or use ready-made platforms.
* Ensure the experience is easy and fast and doesn't require downloading heavy applications.
* Provide a trial option for all products that can be photographed and tried virtually.
Local Success Story
A home decor store in Riyadh added an augmented reality feature to its products and noticed a significant increase in sales, especially from new customers who were hesitant to buy without actually seeing the product in their homes.
If your goal is to stand out from the competition in the Saudi market, augmented reality is a powerful step that gives your store a futuristic touch and increases customer engagement and confidence.
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