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In the world of e-commerce, every additional riyal added to a customer's cart makes a significant difference in profits. One smart method that has proven effective in the Saudi and global markets is smart recommendations. The idea is simple: a store suggests additional products that fit what the customer is viewing or purchasing, but smart implementation is what makes the difference between a simple suggestion and one that prompts the customer to click "Add to Cart" immediately.
1. How do smart recommendations work?
Smart recommendations rely on algorithms that analyze customer behavior in the store, such as the products they have viewed, added to their cart, and even their previous purchases. The store then provides them with personalized suggestions, such as:
* Complementary products (for example, if they buy a laptop, they might suggest a bag or mouse).
* Similar products with different features or prices.
* Best-selling products in the same category.
2. Benefits of smart recommendations in the Saudi market
In Saudi Arabia, the culture of online shopping is on the rise, and customers love smart offers that feel "tailored to them." This increases their sense of interest, thus increasing the average order value without the customer feeling pressured to buy.
3. Smart Implementation Strategies
* Suggestions on the product page: Before the customer adds the product to the cart, they see complementary products.
* Suggestions on the cart page: Before payment, products "You might like" are displayed.
* Suggestions via email: After purchase, the customer is sent products that match their request.
4. Success Stories
A local company in Jeddah added the smart recommendations feature and noticed a 22% increase in the average order value in the first month alone. The reason? Customers found additional products they hadn't intended to purchase, but the suggestions convinced them.
Smart recommendations are not only a tool to increase sales, but they are a way to enhance the customer experience and give them the feeling that the store understands them and cares about their needs. If you own a store in Saudi Arabia, this step is one of the most important investments you can make today.
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