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Major sales seasons, such as Black Friday, Back to School, or even Saudi National Day, are golden opportunities for any online store owner. However, success doesn't come by chance. It requires smart preparation to ensure you stand out from the competition and capture customers' attention.
1. The Importance of Early Preparation
Preparing ahead of time gives you the opportunity to test your website, prepare offers, and ensure inventory is ready. Many stores start preparing a full month before the season to ensure everything is in order, from designs to advertising campaigns.
2. Updating Your Store Design
During sales seasons, customers love a special touch. For example:
* Adding promotional banners that highlight discounts.
* Using colors associated with the occasion (e.g., green for Saudi National Day).
* Arranging pages so that the most discounted products appear first.
3. Preparing Offers and Discounts
You need to determine the type of discount that will attract the most interest:
* A certain percentage discount (20% - 50%).
* "Buy one, get one free" offers.
* Special discount coupons for email customers or list subscribers.
4. Improve Website Speed and Security
During the off-season, the number of visitors increases, and if your website is slow or experiencing problems, you can easily lose customers.
* Ensure your website loads quickly.
* Update your payment system to be secure and easy to use.
5. Prepare your customer service team
During the off-season, the number of inquiries increases. You must have a team ready to respond quickly, whether via live chat or social media.
6. A Story from the Saudi Market
A store in Riyadh created a special offers page a week before Black Friday and promoted it via email. The result? A 40% increase in sales compared to the previous year, thanks to early preparation and smart marketing.
If you want the sales season to be a golden opportunity for your store, don't wait until the last minute. Start today with a clear plan and take advantage of major events in Saudi Arabia to attract the largest number of customers and generate higher profits.
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