دور الإشعارات داخل التطبيق في تذكير العملاء بعرباتهم المهجورة

Sahl Wednesday,10 Sep 2025

Many online stores face the "abandoned cart" problem, where customers add products to their cart and leave without completing the checkout process. This is a common problem in Saudi Arabia and elsewhere, and is often caused by busyness, hesitation, or even forgetting that they added products. This is where in-app notifications come in. They are a simple yet highly effective tool for reminding customers of abandoned products.
1. Notification as a Gentle Reminder
Instead of sending a lengthy, formal email or SMS that the customer might ignore, the in-app notification is quick and simple, reminding the customer: "Your products are still in the cart - don't miss out!" This reminds them of products they're already interested in.
2. Personalize the message based on customer behavior
A powerful feature is customizing the notification. For example:
* If a customer left behind a pair of sneakers, the message could say: *"The shoes you chose are just one step away from being yours!"*.

* If a customer adds food products: *"The order is ready, let's get it to you quickly before the stock runs out."*
This approach directly addresses the customer and increases the likelihood that they'll return to complete the order.
3. Link with special offers
Some smart stores in Saudi Arabia add an incentive to the notification: *"If you complete your order today, you'll get a 10% discount or free delivery."* This approach makes the customer feel like they've won a deal and motivates them to complete the purchase immediately.
4. Timing is Key
If you send a notification a minute after the customer leaves, they may feel pressured. If you send it two days later, they may have forgotten or purchased from another place. The best time is usually between one and three hours after the cart is abandoned. This time is appropriate because it reminds the customer while they're still excited about the product.
5. Sequential notifications instead of a single message
You can use a gradual reminder strategy:
* First notification: "Your products are still in the cart."
* Second notification hours later: "Don't forget to complete your order before the stock runs out."
* Third notification with an offer: "Complete your order now and get free delivery." This sequence encourages the customer to move gradually instead of ignoring the first notification.
6. Successful Saudi Apps Used by
Many large Saudi apps and stores, such as fashion and electronics stores, use abandoned cart notifications and have succeeded in significantly increasing their sales. Customers there appreciate a quick reminder, especially if it's brief and clear.
App notifications aren't just a warning; they're a powerful marketing tool that can encourage a customer to return and complete an order that might otherwise have been lost. With the right timing, personalized messages, and an incentive, a small notification can turn into a significant increase in sales for your online store in Saudi Arabia.