ليش بعض المتاجر تخلي السعر بخط صغير والخصم بخط كبير وهل تنفع معك

Sahl Tuesday,25 Nov 2025

If you visit any popular online store in Saudi Arabia or even internationally, you'll notice a recurring pattern:

The base price is displayed in small print… and the discount is displayed in large, clear print, sometimes even in a different color.

This isn't a coincidence. It's one of the oldest and most powerful visual tricks in e-commerce, but not all stores know how to use it correctly. Some implement it incorrectly, and it backfires, while others know how to utilize it effectively and significantly increase their sales.

In this blog, we'll explain *why* they do this… *whether it actually works for your store*… and *when you should avoid it*.

1. The Power of Visual Impression Before the Mind

The eye is the first thing that judges… not the price.

When you display the discount in large print, the customer sees the “win” before they see the “cost.”

Consequently:

– Their mind focuses on the profit
– They feel they have an opportunity
– They become more willing to complete the purchase

This effect is especially strong in the Saudi market because customers love quick and clear offers, and discounts always grab attention.

2. The Emotional Difference Between Price and Discount

Price = Pain of Paying
Discount = Feeling of Gain

Therefore, stores use small print for the price so it doesn't stick in the customer's mind, and large print for the discount so it remains present, clear, and enticing.

This tactic creates "visual bias," making the discount more important than the price in the customer's eyes.

3. Does this strategy actually increase sales?

Yes… in most cases.

Some Saudi stores implemented this and the conversion rate increased from 10% to 18%, but on one condition:

The discount must be realistic and understandable, not an exaggeratedly inflated discount.

Because the Saudi customer has become more market-savvy… and can distinguish between a genuine discount and a "fake" one.

4. When are you negatively affected if you increase the discount and decrease the price?

There are situations where this tactic can backfire, such as:

– When the discount is so large that the customer doubts the product's quality.

– When the discounted price is very close to the original price.

– When the customer compares your store's price to the market price and feels the discount is misleading.

In this case, instead of trusting you, they lose trust in the store altogether.

5. The best way to display the price and discount without losing the customer:

To make your tactic look professional:
– Use small print and gray for the original price.
– Use clear and simple print for the discounted price.
– Make the discount percentage clear and use an eye-catching color.
– Don't make the elements too large so they don't appear exaggerated.

The goal isn't to exaggerate; the goal is for the customer to immediately understand the offer.

6. Observe your audience's behavior in Saudi Arabia

Not all demographics react the same way. For example:
- Young people often value a clear discount.
- Customers who buy expensive products prefer authenticity over exaggeration.
- Customers looking for value for money need more details.

Generally speaking, the Saudi market loves deals, but it values ​​clarity even more.

7. A short story from a Saudi store

An online store selling basic electronics displayed the price and discount in the same size.

When they tried reducing the size of the base price and increasing the discount:

The cart addition rate increased by 22% in one week.

But when they exaggerated the discount size to an unreasonably large amount, people started complaining, and the conversion rate dropped by 12%.

The lesson:

Don't exaggerate. Focus on clarity and consistency.

8. Does this tactic work for you personally?

Two answers:

1. Yes, it works if your discounts are genuine and understandable.

2. It harms you if you exaggerate them or use them as a clear trick to the customer.

Most stores that use "Sahl" notice a difference after organizing their pricing, especially when the presentation is well-organized, simple, and visually appealing.

Increasing the discount and decreasing the price is a smart and proven tactic… but like any tool, its success depends on how it's implemented.

Apply it professionally, make your offer genuine, and balance appeal with credibility… and you'll see the difference in conversions and sales.