أفضل وقت لعرض Popup خاص بالمنتج بدون ما يزعج العميل

Sahl Tuesday,25 Nov 2025

Many e-commerce store owners in Saudi Arabia complain that pop-ups often decrease conversion rates instead of increasing them. The reason? They appear at the wrong time—when the customer hasn't seen anything yet, or when they're focused on an important step. But if you choose the perfect timing, the pop-up can transform from an annoying element into a smart sales tool that helps your customer complete their order with confidence.

In this blog post, we'll delve into the best time to display a pop-up, and how to use it effectively without losing customers, in a way that suits e-commerce stores in the Kingdom.

1. Understand Customer Behavior First

Before choosing when to display a pop-up, you need to understand the customer's current moment on your page. Some visitors come out of curiosity, some are serious buyers, and some are reading and analyzing product descriptions.

A pop-up appearing within the first two seconds often closes the page because the customer hasn't even started their journey yet.

But if it appears at the right moment, they feel connected to the journey, not interrupted.

2. Best Time: When the customer is interacting with the page

Most studies and many stores in Saudi Arabia observe that a visit begins to turn into genuine interest approximately 15–30 seconds after the product page opens.

This is the ideal time to display a simple popup:
– A small discount
– A complementary product offer
– A reminder of an important feature

This approach gives the impression that the offer is prompted by the customer's interest, not imposed upon them.

3. Scrolling Time as a Sign of Genuine Interest

If the customer scrolls down to the bottom of the text or reaches the specifications or additional images, they are considered a "warm visitor."

This is an excellent moment to display a popup that reinforces the purchase decision, such as:
– "Free shipping on today's orders"
– "This product comes with an additional warranty, see details."

The goal is for the popup to serve the customer's journey, not interrupt it.

4. When the customer is about to exit… but done professionally

Exit-intent popups are excellent, but only if they are subtle and don't add to the problem.

When a customer moves their cursor to the top of the page (indicating they're about to leave), they'll see an offer:

– “Forgot something?”

– “10% off if you complete your order now.”

This is a last, smart attempt to convert the customer without annoying interruptions.

5. Don't pop up during critical steps

Some of the worst times for a popup to appear are:
– When adding a product to the cart
– When entering payment information
– While selecting shipping

These are critical moments… and if the customer is annoyed, they might abandon the cart altogether.

6. Product type determines the appropriate timing

Some products need a faster popup, and others need a later one.

Example: – Low-value products: You can show a quick offer after 10–15 seconds.

– High-end products: The customer needs more time; let the popup appear after reading the specifications or watching a video.

These details make a big difference in Saudi stores because they target different customer segments.

7. Use visually appealing and lightweight pop-ups.

Technically speaking, a pop-up won't be annoying if it's:
- Simple
- Small
- Without strong colors
- Easily hidden with a single click.

Customers aren't bothered by the appearance of something itself; they're bothered by being forced to read something they didn't request.

8. A short story from a Saudi store:

A store in Saudi Arabia tried displaying a pop-up as soon as a visitor entered the page. The result was:

A 27% increase in the exit rate.

After adjusting the timing and allowing it to appear:

- After scrolling 40% of the page, the conversion rate increased by 12% without any other changes!

Lesson: Timing is more important than content.

A pop-up isn't the enemy, but if it appears at the wrong time, it becomes annoying. If it appears at the right time, it becomes a powerful sales tool that increases conversions and reassures the customer.

Focus on the timing of its appearance, adjust it according to the product type, and monitor your visitors' behavior. You'll automatically see the results improve in your store, especially with the appropriate strategies provided by the Sahl platform.